Mar­ket your themes

You will be able to sell your themes to a global au­di­ence on Line start­ing late next month.

The Star Malaysia - Star2 - - TECHNOLOGY - By LEE KAH LENG bytz@ thes­tar. com. my

LINE will soon be ex­pand­ing its Cre­ators Mar­ket to in­clude themes on its mes­sag­ing plat­form. Set to go live late next month, users will be able to de­sign and sell their cre­ations.

Any­body who has a Line ac­count, be it in­di­vid­ual or en­ter­prise, can cre­ate themes which, af­ter pass­ing the re­view process, can be sold to Line users all over the world through the app’s theme shop and Line store on­line.

Theme prices can be set by the cre­ator at 150 Line Coins ( about RM12), 200 Line Coins ( about RM16) or 250 Line Coins ( about RM20).

Af­ter de­duct­ing Ap­ple’s and Google’s 30% han­dling fee, half of the re­main­ing amount will be paid to the cre­ator – es­sen­tially the cre­ator will get 35% of the to­tal sale.

The themes can be based on pho­tos and il­lus­tra­tions. As var­i­ous graphic el­e­ments, such as back­grounds, icons and menu but­tons are made as sep­a­rate parts and com­bined into a set, cre­ators have a lot of free­dom in turn­ing their ideas into themes.

Also, users who have al­ready cre­ated stickers can use it in their themes, and artists and en­ter­tain­ers will be able to fea­ture char­ac­ters or car­i­ca­tures in their pro­mo­tional and mer­chan­dis­ing ac­tiv­i­ties.

Theme sub­mis­sions for re­view are ex­pected to start on April 15, and the sale of ap­proved themes will start late next month.

The Cre­ators Mar­ket al­ready al­lows users to sell their stickers – the com­pany claims it has 520,000 reg­is­tered cre­ators who have made over 230,000 sticker sets.

The cre­ators Mar­ket al­ready al­lows users to sell stickers on Line.

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