Win­ning move

The Star Malaysia - Star2 - - EDUCATION GUIDE -

RICHARD Branson once said, “When you be­lieve in some­thing, the force of your con­vic­tions will spark other peo­ple’s in­ter­est and mo­ti­vate them to help you achieve your goals. This is es­sen­tial to suc­cess.”

Tay­lor’s Busi­ness School be­lieves in en­cour­ag­ing its stu­dents to nur­ture their pas­sion and sup­port them as they re­alise their full po­ten­tial. Stu­dents at Tay­lor’s Busi­ness School are con­sis­tently pro­vided the op­por­tu­nity to be in­volved in real- life busi­ness pre­sen­ta­tions and pitches and have gone on to clinch nu­mer­ous awards and gain both na­tional and in­ter­na­tional recog­ni­tion.

Laura Wong Kar Mun, La­va­nia Vi­jyaku­mar and Ang Jun Yik are three such stu­dents who part­nered up to form Team “Un­de­feat­able Trios” when they en­tered the first- ever Unilever Fu­ture Lead­ers’ League com­pe­ti­tion in Malaysia in 2015.

The three stu­dents de­vel­oped an in­te­grated mar­ket­ing plan for a new variant as part of this com­pe­ti­tion and beat over 150 en­tries to be named cham­pi­ons.

“We vis­ited dif­fer­ent venues, try­ing to gain in­sights from con­sumers them­selves, walked into stores and ran­domly ob­served how the ice cream was placed and how var­i­ous prod­ucts were placed and mar­keted,” said La­va­nia.

She also shared that through­out the en­tire process, the team never stopped learn­ing or thought they had done enough. The pas­sion they had to ex­cel pushed them to ex­plore ideas and op­por­tu­ni­ties, which may not have been the first choice.

Sim Yu Chin, an­other Tay­lor’s Busi­ness School stu­dent, said that he al­ways looked to push him­self to do and be­come bet­ter in his pas­sion, which is trad­ing.

The 19- year- old, named Cham­pion of the 2015 Ken Trad­ing Chal­lenge II, shared that his pas­sion for trad­ing and in­vest­ing he de­vel­oped at age 15 pre­pared him well for the com­pe­ti­tion.

The Bach­e­lor of Fi­nance and Ac­count­ing stu­dent read up on eco­nomic and global news ev­ery night be­fore each trad­ing ses­sion as this de­vel­op­ment would im­pact the lo­cal fi­nan­cial mar­kets the next day.

“For ex­am­ple, if the ring­git weak­ened overnight, I would seize the op­por­tu­nity to buy into ex­port stocks the next day. I also an­a­lysed some of the com­pany’s fun­da­men­tals and prof­itabil­ity to en­sure it was able to give me a good re­turn on in­vest­ment. I read up on other re­search re­ports made by fi­nan­cial an­a­lysts on var­i­ous web­sites as well,” he said.

Th­ese op­por­tu­ni­ties are just some of the ex­am­ples of stu­dents from Tay­lor’s Busi­ness School putting their knowl­edge and skills to the test, adding to the repos­i­tory of ex­pe­ri­ences that will pre­pare them for their ca­reer af­ter they grad­u­ate.

Ac­tive par­tic­i­pa­tion in com­pe­ti­tions and events also en­ables Tay­lor’s Busi­ness School stu­dents to bench­mark their so­lu­tions and knowl­edge against their peers, while man­ag­ing the chal­lenges that come with ac­tual busi­ness sce­nar­ios.

Tay­lor’s Busi­ness School be­lieves that ex­pe­ri­ence is at the heart of the learn­ing process. Its care­fully tailored ap­proach com­bines a strong foun­da­tion of the­o­ries, as well as av­enues to ap­ply th­ese the­o­ries into prac­ti­cal set­tings to pro­vide its stu­dents op­por­tu­ni­ties to max­imise their learn­ing jour­ney.

To achieve this, it em­ploys a va­ri­ety of teach­ing and learn­ing strate­gies, which al­lows stu­dents to be ex­posed to real- life sce­nar­ios and in­dus­try- rel­e­vant ex­pe­ri­ences that will en­hance stu­dent en­gage­ment, both in­side and out­side the class­room.

Its fac­ulty is com­mit­ted to pro­vid­ing stu­dents a chal­leng­ing and re­ward­ing ed­u­ca­tional ex­pe­ri­ence, where they are mo­ti­vated and chal­lenged to hone their skills fur­ther through prac­tice. This nat­u­rally tran­si­tions to the ex­per­i­men­ta­tion phase, re­sult­ing in a more en­gag­ing ap­proach to learn­ing across- the- board.

Through­out their course of study, stu­dents are en­cour­aged to ex­per­i­ment and ex­press ideas and tech­niques in their pur­suit of gain­ing deeper in­sights into their cho­sen field of study.

Tay­lor’s Busi­ness School dean Vinitha Gup­tan said that it is cru­cial that stu­dents get to break pre- con­ceived ideas and ex­plore al­ter­na­tives to al­low them to solve is­sues in a cre­ative man­ner.

“Join­ing com­pe­ti­tions and be­ing in­volved in events with peers from across the coun­try, as well as from across the world, will al­low stu­dents from Tay­lor’s Busi­ness School to find and de­velop their pas­sion while in a safe and se­cure en­vi­ron­ment, giv­ing them the op­ti­mal op­por­tu­nity to ex­pand their abil­ity and be­come a pas­sion­ate mem­ber of the busi­ness field in the fu­ture,” she said.

For more in­for­ma­tion about Tay­lor’s Busi­ness School and to learn about the schol­ar­ships of­fered, log on to http:// univer­sity. tay­lors. edu. my/ busi­ness, e- mail ad­mis­sions@ tay­lors. edu. my or call 03- 5629 5000.

( From left) unilever Malaysia mar­ket­ing di­rec­tor Vin­cent Chong, unilever Malaysia, sin­ga­pore, Myan­mar, Laos and Cam­bo­dia chair­man and man­ag­ing di­rec­tor rakesh Mo­han, men­tor from unilever ( M) Hold­ings sdn Bhd Alyssa Low, win­ning stu­dents La­va­nia Vi­jyaku­mar, Ang Jun yik and Laura Wong Kar Mun of team un­de­feat­able Trios from Tay­lor’s univer­sity, Google Malaysia, Viet­nam, Philip­pines and New Emerg­ing Mar­kets man­ag­ing di­rec­tor sa­jith sivanandan and Mind­share Malaysia man­ag­ing di­rec­tor Varun Channa.

yu Chin jumps in joy af­ter re­ceiv­ing his prize in a spe­cial event at Tay­lor’s univer­sity which was at­tended by fam­ily and friends.

Newspapers in English

Newspapers from Malaysia

© PressReader. All rights reserved.