Pos­ner’s no poser

The Star Malaysia - Star2 - - MUSIC - By NI­COLE EVAtt

MIKE Pos­ner is stand­ing on the precipice of a ca­reer come­back with his new hit, I Took A Pill In Ibiza ( SeeB Remix), and this time he’s not tak­ing any­thing for granted.

Pos­ner leapt onto 2010’ s mu­sic scene with the catchy pop track Cooler Than Me, which reached No. 7 on Bill­board’s Hot 100. But the Detroit na­tive strug­gled to be more than a one- hit- won­der.

“I was like 21 or 22 years old and I was parad­ing around in the world, for­ni­cat­ing, mak­ing more money than I prob­a­bly de­served and tak­ing it for granted,” re­called Pos­ner in an in­ter­view. “I thought, ‘ Oh that’s what hap­pens. You put a song out and ev­ery­one likes it.’ Well then a funny thing hap­pened, I started putting more songs out and none of them did the same thing.”

Over the next six years Pos­ner found suc­cess as a song­writer. He co- wrote the hits Boyfriend and Sugar for Justin Bieber and Ma­roon 5 as well as songs for Nick Jonas and Austin Ma­hone. But his mu­sic ca­reer floun­dered as his next two al­bums were shelved by his then- la­bel, Sony.

“Ba­si­cally I was ice cold at the time. So my record la­bel, they couldn’t jus­tify spend­ing the mar­ket­ing dol­lars to put ( my songs) out be­cause they didn’t fore­cast any real sales com­ing from them,” he said. “If you don’t think this house is go­ing to sell, you’re not re­ally go­ing to put a mil­lion dol­lars into putting in a new kitchen, new bath­rooms. ... That was very frus­trat­ing at the time.”

Un­der new man­age­ment Pos­ner penned Ibiza, a mel­low, acous­tic gui­tar- driven track that was a de­par­ture from the elec­tro- pop tunes on his de­but, 31 Min­utes to Take­off. Ibiza ap­pears on his EP, The Truth, re­leased last sum­mer on Uni­ver­sal’s Is­land Records.

He said he came up with Ibiza af­ter tag­ging along with Avicii to see the in­ter­na­tional DJ- pro­ducer per­form at a show. He said some of the con­cert­go­ers rec­og­nized him in the crowd.

“And they said, ‘ Do you want one of th­ese?’ They held up a plas­tic bag with the mys­tery pills in it and ine­bri­ated Mike fool­ishly said, ‘ Yeah’, and I put it in my mouth, swal­lowed and felt like heaven for about five hours and then felt like hell for about 48 af­ter that,” he said.

Ibiza be­gan top­ping Scan­di­na­vian charts thanks to an EDM remix by Nor­we­gian duo SeeB. The dance ver­sion re­cently took hold in the US, al­ready peak­ing at No. 14 on the Hot 100.

A full- length al­bum is ex­pected in May. For the most part, Pos­ner will stay true to the acous­tic vibe of the orig­i­nal ver­sion of Ibiza, but he’s toss­ing in a hand­ful of “bonus remixes” for his dance fans.

“The first 10 songs, they’re meant to be lis­tened to as they are writ­ten – at night and alone,” he said. “And the remixes af­ter are just fun.” – AP

Pos­ner is rel­ish­ing his re­turn to the lime­light. — AP

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