In­sta­gram scraps chrono­log­i­cal feed

The Star Malaysia - Star2 - - TECHNOLOGY -

IN­STA­GRAM is giv­ing up its chrono­log­i­cal or­der for photo and video feeds be­cause too many peo­ple miss posts, opt­ing in­stead for an or­der based on users’ pref­er­ences, the com­pany has said.

“Peo­ple miss on av­er­age 70% of their feeds,” In­sta­gram said in a blog posted on its web­site.

“As In­sta­gram has grown, it’s be­come harder to keep up with all the pho­tos and videos peo­ple and busi­nesses share. This means peo­ple of­ten don’t see the posts they might care about the most.”

In fu­ture, the or­der of pho­tos or videos “will be based on the like­li­hood peo­ple will be in­ter­ested in the con­tent, their re­la­tion­ship with the per­son or busi­ness post­ing and the time­li­ness of the post”, it said.

“All the posts will still be there, just in a dif­fer­ent or­der.”

The change is to roll out over com­ing months, and will be mod­i­fied ac­cord­ing to user feed­back, In­sta­gram said.

A sur­vey by For­rester Re­search in De­cem­ber showed that young peo­ple aged 12 to 17 rate In­sta­gram the third “coolest” so­cial net­work af­ter YouTube and Snapchat, and ahead of Face­book, which ac­quired In­sta­gram in 2012. – AFP Re­laxnews


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