Selfie for shop­ping

The Star Malaysia - Star2 - - TECHNOLOGY -

ON­LINE retail gi­ant Ama­zon is seek­ing a US pa­tent on us­ing self­ies – in­stead of pass­words – for shop­ping when us­ing smart­phones.

Seat­tle- based Ama­zon rea­soned that com­bin­ing sen­sor and cam­era ca­pa­bil­i­ties in smart­phones with face and ges­ture recog­nis­ing soft­ware re­sults in higher se­cu­rity than pass­words or iden­ti­fi­ca­tion num­bers.

“Such ap­proaches pro­vide for user au­then­ti­ca­tion with­out the user hav­ing to phys­i­cally in­ter­act with a com­put­ing de­vice, which can en­able a user to ac­cess in­for­ma­tion by look­ing at a cam­era, per­form­ing a sim­ple ges­ture such as a smile, or per­form­ing an­other such ac­tion,” Ama­zon said in a pa­tent ap­pli­ca­tion filed late last year.

“Such an au­then­ti­ca­tion can be user friendly, par­tic­u­larly with re­spect to con­ven­tional ap­proaches such as typ­ing and re­mem­ber­ing long pass­words, and can pro­vide en­hanced se­cu­rity be­cause it can be dif­fi­cult for an­other per­son to repli­cate a user’s face in 3D.”

Smart­phone cam­eras would cap­ture video snip­pets to avoid be­ing duped by a fraud­ster us­ing some­one’s pic­ture to im­per­son­ate them in an on­line trans­ac­tion, ac­cord­ing to the pa­tent ap­pli­ca­tion.

“The de­vice can prompt the user to per­form cer­tain ac­tions, mo­tions, or ges­tures, such as to smile, blink, or tilt his or her head,” ac­cord­ing to the pa­tent ap­pli­ca­tion.

Chi­nese in­ter­net gi­ant Alibaba and pay­ments firm Mastercard are re­ported to be work­ing on in­cor­po­rat­ing fa­cial recog­ni­tion in trans­ac­tion con­fir­ma­tions. — AFP Re­laxnews

Newspapers in English

Newspapers from Malaysia

© PressReader. All rights reserved.