AN air conditioner is now considered by many Malaysians to be a necessity rather than a luxury. Consumer expectations towards air conditioners are getting higher; they want one that not only functions effectively but also helps them to save money and fits their decor. Understanding the consumer’s needs, Daikin has launched new model Infinity Premium Series. This series recently won the Good Design Award 2015 from Japan in recognition of product design excellence, innovation and creativity. The Infinity Premium Series is equipped with Inverter system that ensures faster cooling with significant energy saving. It also features Intelligent Sense with its infrared sensor which is able to make auto- adjustments on temperature, fan speed and air flow direction according to human activity level in a room. The glossy finishing in pearl white and uniquely curved design delivers a premium look; its elegant design blends seamlessly into any modern interior decor and lifestyle.