Nutella by any other name
A NAME is an integral part of a person’s identity. Recognising this, Nutella pays tribute to what makes a person special with the #YourNutella campaign; it aims to get people to share their stories through the @ NutellaSEA Instagram handle and hashtag #YourNutella. From midApril to the end of May, participating supermarkets and hypermarkets will carry name label standees. Shoppers can purchase a jar of 350g Nutella ( priced at RM15.90) and have it personalised. There is also now a website ( yournutella.com) which allows anyone to customise their labels and have them sent to their email address.