Nutella by any other name

The Star Malaysia - Star2 - - LIVING -

A NAME is an in­te­gral part of a per­son’s iden­tity. Recog­nis­ing this, Nutella pays trib­ute to what makes a per­son spe­cial with the #YourNutella cam­paign; it aims to get peo­ple to share their sto­ries through the @ Nutel­laSEA In­sta­gram han­dle and hash­tag #YourNutella. From midApril to the end of May, par­tic­i­pat­ing su­per­mar­kets and hy­per­mar­kets will carry name la­bel standees. Shop­pers can pur­chase a jar of 350g Nutella ( priced at RM15.90) and have it per­son­alised. There is also now a web­site ( yournutella.com) which al­lows any­one to cus­tomise their la­bels and have them sent to their email ad­dress.

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