Cult of individuality
For the new season, Dunhill aims to celebrate the idiosyncratic twists that English men bring to the most formal of wardrobes. It is a style where to dress down is to dress up. It also highlights the offbeat ways in which the British enjoy twisting their own traditions.
Brass buttons on a blazer; the ability to combine checks with of different scales and carry it off; eccentricities expressed in the patterns of a tie or pocket square – these all define the current aesthetic of a modern dandy.