FHA eyes novelty and going global
New products and internationalisation the way forward, says Singapore Exhibition Services.
FROZEN crystal skin prawn dumpling, hailed as the first of its kind in the world, and fresh preservativefree noodles are two of the value creations to be highlighted at this year’s Food& Hotel Asia ( FHA). The 20th edition of Asia’s largest and most anticipated biennial food and hotel trade show is happening in Singapore early next month.
New products and internationalisation is the way forward, the organiser, Singapore Exhibition Services ( SES), says in a press release. The skin used to make crystal prawn dumpling ( hargow) is usually handmade with inconsistent quality. Local company Tee Yih Jia Food Manufacturing’s innovation is a more consistent hargow that will reduce food preparation time significantly to benefit restaurant owners and dim sum manufacturers, according to SES.
Despite being preservative- free, fresh noodles made using pasteurisation technology by another local company, Tan Seng Kee Foods Pte Ltd, can keep for six months in refrigerated storage.
These are part of a range of novel, first- of- a- kind creations by home- grown companies that will be highlighted at the Singapore Pavilion led by the Singapore Manufacturing Federation. It is part of FoodAsia, a specialised exhibition dedicated to food and drinks.
FHA encompasses six specialised events in one: FoodAsia, HotelAsia, Bakery& Pastry, Hospitality Technology, HospitalityStyleAsia and SpecialityCoffee& Tea.
FHA2016 at a glance
- 97,000 sq m of gross exhibition
space - 68,000 expected trade visitors
from 95 countries - More than 3,000 exhibitors from
70 countries/ regions - 60 group pavilions - 6 specialised events - 4 world- class competitions - 1 power- packed conference
The arousing realm of coffee and tea
Highlights of the Specialty Coffee & Tea trade exhibition include the FHA Barista Challenge, CTI Latte Art Duel and certified courses such as Roasting Skills and Sensory Judge Course. Visitors can navigate through new brewing technology, finest coffee and tea ingredients, and premium quality accessories.
New to the event this year are 36 companies from all over the globe, such as Routin 1883 from France, Drago Mocambo from Germany, Rocket Espresso from Italy, Sweet Serenity Flavoring Syrup from the Philippines, Oriole and Owl International from Singapore, Iberital De Recambios from Spain and Empire Teas from Sri Lanka, and Rockbern Coffee from Kenya.
FHA international conference
A power conference will run alongside FHA from April 12- 14, and visitors can listen to international experts on a broad range of trends affecting the food and hospitality industry. Key topics include:
· Choosing, operating, owning and
franchising models · Creating, launching and reviving
restaurant concepts · Regional expansion strategies for
F& B brands · Menu engineering and new
trends · Sustainable kitchen space design · Understanding new contaminants and implementing food traceability measure to avoid food safety breaches · Removing vulnerable links in
your food supply chain · Future trends in F& B innovation
and development · The changing demographics and
trends in hospitality development · Identifying the next hospitality
Added to the six specialised events, ProWine Asia will be making its debut this year, providing a taste of the wine and spirits industry potential in Asia, which is expected to see the largest volume increase in wine and spirit consumption in the world in the near future.
Here’s where the diversity of wine and spirits come together: trade visitors will have the opportunity to source wine and spirits from over 300 exhibitors from 20 countries. Apart from indulging in a myriad of tasting sessions, visitors can also enrol in educational and interactive master classes, seminars and presentations.
The world’s leading non- Japanese Sake expert, John Gauntner will take you on a journey of all things sake, including sake and food pairing; and Singapore wine expert Ch’ng Poh Tiong will take you on a guided tasting of the Decanter Asia Wine Awards ( DAWA) trophy winners, and the process of recognising quality wines.
From a small trade exhibition held in the car park of a hotel in 1978, FHA has grown tremendously along with the industry as the premier trade show synonymous with the food and hospitality industry in Asia and beyond.
And for the first time, FHA is also extending its exhibition to outside the halls to accommodate a surge in demand for more booths in FoodAsia.
FhA has a proud track record of international companies making up over 80% of its exhibitors, reinforcing the international profile of the biennual event that is a must- visit for F& B and hospitality trade professionals in the region.
An innovative frozen prawn dumpling is one of the new products that will be highlighted at the singapore pavilion.