Made in Malaysia

Maxis col­lab­o­rates with lo­cal sto­ry­tellers in its first 360° film se­ries.

The Star Malaysia - Star2 - - SHOWBIZ - By MUMtAJ BEGUM en­ter­tain­ment@ thes­tar. com. my

MAXIS is cel­e­brat­ing Malaysia “from all an­gles” with the re­lease of unique and en­ter­tain­ing short films in its 360° film se­ries.

What sets these shorts apart is the way they are filmed, us­ing in­no­va­tive 360° cam­era. This al­lows view­ers to move their phones 360° in ev­ery which way to see in all di­rec­tions of a par­tic­u­lar scene.

Just type in the keyword “Ro­jak 360 Maxis” on YouTube to watch these shorts.

The project is a col­lab­o­ra­tion be­tween Maxis 4G and sev­eral lo­cal sto­ry­tellers tasked with cap­tur­ing a slice of Malaysian life. One more short will be made avail­able for view­ing on Malaysia Day.

In a press con­fer­ence to launch the shorts, Bernard Lee head of mar­ket­ing com­mu­ni­ca­tions of Maxis said: “We’ve learned that films can touch and in­spire peo­ple. With our phones, films can be more in­clu­sive and in­volv­ing than ever be­fore. Af­ter all, ev­ery one of us have an en­tire cinema in our pock­ets.

“The Ro­jak 360° project is our way of mar­ry­ing clas­sic sto­ry­telling, 360° video technology and the un­matched video stream­ing ex­pe­ri­ence on Maxis 4G.”

The three films are Lost & Found, by The Ming Thing, Ro­jak Cow Cow by Veedu Pro­duc­tions and Cham Cham by RED Peo­ple.

Broth­ers Ho Ming Han, 27, and Ho Ming Yue, 24, who make up The Ming Thing – a well­known name among YouTube users – wanted to in­clude both East and West Malaysia to show­case the “to­geth­er­ness” of Malaysia.

In the span of six min­utes, the duo cap­tures dif­fer­ent scener­ies in­clud­ing an is­land in Sabah and the foot of Mount Kinabalu.

Ming Han ex­plained: “This is the first time I have shot with a 360° cam­era.

“There were chal­lenges to get the 360° an­gle but the cam­era was amaz­ing. You can see the ocean and the skies, I am so happy with the re­sult.”

Film­mak­ers Denes Ku­mar and Vi­mala Peru­mal who make up the Veedu Pro­duc­tions agreed that there were many as­pects to con­sider be­fore ac­tual film­ing.

The hus­band- and- wife team re­called that they had so many tech­ni­cal meet­ings be­fore film­ing the al­most 12- minute short.

Vi­mala said: “It was like mak­ing a stage play than a film, as there had to be a flow without many cuts. Also I had to hide in a cor­ner far away from the lo­ca­tion so I would not be in the frame.”

Vi­mala said Ro­jak Cow Cow was in­spired by a story told by her fa­ther, about a new neigh­bour who brought a cow up a flight of stairs to the flat for the bless­ing cer­e­mony of a new house.

Mean­while, Ong Shi Hau of the YouTube en­ter­tain­ment chan­nel RED Peo­ple, de­cided to shoot his piece at Batu Caves, high­light­ing folks who speak more than two lan­guages. “I couldn’t do any close- ups for Cham Cham; every­thing had to be long shots,” said Ong.

On Malaysia Day, view­ers can check out Gad­ing Merah by writer/ di­rec­tor Ju­nad Md Nor, who pre­vi­ously did Ikal Mayang’s Odah.

In a press re­lease, Ju­nad com­mented on her project with Maxis: “Gad­ing Merah em­pha­sises the im­por­tance of sol­i­dar­ity and unity.”

Prashant Path­man­a­ban, in­dus­try head Google Malaysia said: “YouTube first launched sup­port for 360° video 18 months ago, and it’s been fan­tas­tic to see it be­ing em­braced by Malaysian creators and brands like Maxis to tell in­spir­ing and awe­some Malaysia Day sto­ries through vir­tual re­al­ity.

“What’s es­pe­cially ex­cit­ing about this new mode of sto­ry­telling is that it re­moves the phys­i­cal con­straints we’re so used to in two di­men­sions and lets creativ­ity and ex­per­i­men­ta­tion soar even higher.”

For more on Maxis ro­jak 360°, visit www. maxis. com. my/ ro­jak360.

Newspapers in English

Newspapers from Malaysia

© PressReader. All rights reserved.