Rais­ing aware­ness about the im­por­tance of milk

The Star Malaysia - Star2 - - HEALTH -

MILK is a nu­tri­ent- rich food which forms a crit­i­cal part of a grow­ing child’s diet.

How­ever, a study done on the milk drink­ing habits of Malaysian chil­dren found that by the time they started pri­mary school, the av­er­age milk con­sump­tion fell to be­low two serv­ings a day.

The Malaysian Di­etary Guide­lines ( MDG) rec­om­mends a daily in­take of be­tween two to three serv­ings ( 200ml per serv­ing) for milk and milk prod­ucts as part of a healthy diet.

In an ef­fort to en­cour­age chil­dren to drink more milk, MARIGOLD UHT Milk is em­bark­ing on a na­tion­wide cam­paign to en­cour­age more Malaysians to drink milk.

They will hold road­shows at se­lected pri­mary schools, hy­per­mar­kets across the na­tion, and shop­ping malls in Klang Val­ley and Ipoh. Among the high­lights of the road­shows are free weight and height checks for chil­dren in or­der to de­ter­mine if their body mass in­dex ( BMI) is within the healthy pa­ram­e­ters.

This move is also in line with the re­sults of the re­cently con­cluded study by the Nu­tri­tion So­ci­ety of Malaysia ( NSM), the “MyBreak­fast Study of School Chil­dren: Find­ings, Im­pli­ca­tions & So­lu­tions”.

Three im­por­tant find­ings in the study were:

One in four chil­dren skip break­fast at least three times a week.

Break­fast skip­pers were 1.34 times more likely to be overweight.

Only 29.9% of girls and 41.3% of boys achieved at least 80% of their rec­om­mended nu­tri­ent in­take ( RNI) for cal­cium.

Ng Chean Chean, Brand Man­ager of MARIGOLD UHT Milk, said: “With the data from this study, it is clear that drink­ing milk is a healthy yet con­ve­nient op­tion for break­fast, es­pe­cially for those who do not have time to pre­pare break­fast for their chil­dren.

“Milk, taken by it­self or with other food for break­fast, also helps chil­dren to achieve their rec­om­mended nu­tri­ent in­take for nu­tri­ents such as cal­cium more eas­ily. We hope that by em­bark­ing on these se­ries of road­shows across the na­tion, we will raise the aware­ness and get the mes­sage across that drink­ing milk is still im­por­tant for kids, even if they are in pri­mary school.”

In con­junc­tion with the road­shows, MARIGOLD UHT Milk un­veiled their new pack de­sign, which will be avail­able in two sizes, namely 200ml and 1L.

The 200ml pack cor­re­sponds with the serv­ing amount rec­om­mended by the Health Min­istry, i. e. drink­ing two to three packs a day will ful­fil the re­quire­ments of the Malaysian Di­etary Guide­lines.

michael Ong, deputy Gen­eral man­ager of mArIGOLd, and brand mas­cot happi, un­veil­ing the new pack de­signs for marigold uhT milk. — hand­out

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