Raising awareness about the importance of milk
MILK is a nutrient- rich food which forms a critical part of a growing child’s diet.
However, a study done on the milk drinking habits of Malaysian children found that by the time they started primary school, the average milk consumption fell to below two servings a day.
The Malaysian Dietary Guidelines ( MDG) recommends a daily intake of between two to three servings ( 200ml per serving) for milk and milk products as part of a healthy diet.
In an effort to encourage children to drink more milk, MARIGOLD UHT Milk is embarking on a nationwide campaign to encourage more Malaysians to drink milk.
They will hold roadshows at selected primary schools, hypermarkets across the nation, and shopping malls in Klang Valley and Ipoh. Among the highlights of the roadshows are free weight and height checks for children in order to determine if their body mass index ( BMI) is within the healthy parameters.
This move is also in line with the results of the recently concluded study by the Nutrition Society of Malaysia ( NSM), the “MyBreakfast Study of School Children: Findings, Implications & Solutions”.
Three important findings in the study were:
One in four children skip breakfast at least three times a week.
Breakfast skippers were 1.34 times more likely to be overweight.
Only 29.9% of girls and 41.3% of boys achieved at least 80% of their recommended nutrient intake ( RNI) for calcium.
Ng Chean Chean, Brand Manager of MARIGOLD UHT Milk, said: “With the data from this study, it is clear that drinking milk is a healthy yet convenient option for breakfast, especially for those who do not have time to prepare breakfast for their children.
“Milk, taken by itself or with other food for breakfast, also helps children to achieve their recommended nutrient intake for nutrients such as calcium more easily. We hope that by embarking on these series of roadshows across the nation, we will raise the awareness and get the message across that drinking milk is still important for kids, even if they are in primary school.”
In conjunction with the roadshows, MARIGOLD UHT Milk unveiled their new pack design, which will be available in two sizes, namely 200ml and 1L.
The 200ml pack corresponds with the serving amount recommended by the Health Ministry, i. e. drinking two to three packs a day will fulfil the requirements of the Malaysian Dietary Guidelines.
michael Ong, deputy General manager of mArIGOLd, and brand mascot happi, unveiling the new pack designs for marigold uhT milk. — handout