Brolly built to last

The Star Malaysia - Star2 - - LIVING - By rE­VAtHI MUrUGAPPAN star2@ thes­tar. com. my

Come rain, sun or even typhoon, this um­brella can with­stand them all. whole struc­ture col­lapses and the um­brella heads straight to the land­fill.

Blunt’s de­sign has won many pres­ti­gious awards for its rev­o­lu­tion­ary canopies and ra­dial ten­sion­ing sys­tem, which en­sure the um­brella can with­stand wind strength up to 50mph. It pro­vides max­i­mum con­trol, even in volatile weather con­di­tions.

In ad­di­tion, each um­brella comes equipped with an ap­proved 38- point qual­ity con­trol check, fi­bre­glass ribs, aero­dy­namic han­dling, wind tun­nel test­ing, safety tips, storm re­sis­tance and a two- year global warranty.

“We have mod­els that of­fer 99.9% UV pro­tec­tion but ev­ery model has been tested to have a four de­gree Cel­sius lower tem­per­a­ture be­low the um­brella com­pared to the one de­gree less in or­di­nary um­brel­las,” says King­ton.

Come rain, sun or even typhoon, these um­brel­las can be popped out eas­ily. There are nu­mer­ous mod­els, han­dles and funky colours to choose from. For kids, there are also colour chang­ing ink mod­els. When it rains, the pic­ture on the um­brella trans­forms to a dif­fer­ent car­toon.

A great stylish ac­ces­sory for city dwellers and travellers, it folds and fits snugly into the in­cluded um­brella com­pact, sav­ing pre­cious space in your bag and mak­ing it eas­ier to port around town.

Blunt Um­brel­las are priced five times higher ( starts at RM270) than the nor­mal brolly but they can be re­placed if the edges break dur­ing the warranty pe­riod.

“We are all about beat­ing the um­brella throw­away cul­ture and our goal is to re­place ev­ery bad um­brella with a Blunt model,” says Breb­ner. CAN you have a pas­sion­ate love af­fair with um­brel­las?

For two Ki­wis, steal­ing time at lunch break and spend­ing many sleep­less nights in the kitchen ex­per­i­ment­ing with pro­to­types has led to the cre­ation of Blunt Um­brel­las.

Founded in New Zealand in 2009 by de­sign en­gi­neer Greig Breb­ner and his buddy, en­trepreneur Scott King­ton, Blunt um­brel­las was cheek­ily named af­ter the brolly’s sig­na­ture rounded safety tips.

“We ini­tially called it Point­less be­cause un­like the sharp tips of the tra­di­tional um­brel­las, ours had a softer tip. Also, we were won­der­ing if there was a point to our years of crazy pas­sion!” says King­ton dur­ing a re­cent in­ter­view.

The duo learnt that the prod­uct they had rev­o­lu­tionised was not wel­comed in the in­dus­try that thrives on throw­away high vol­ume cheaper prod­ucts. Un­de­terred, they con­tin­ued to bet­ter their brolly and to­day, can lay claim to de­sign­ing the world’s strong­est um­brella.

Blunt Um­brel­las will be avail­able at se­lected re­tail stores soon but con­sumers can now order it on­line at www. bluntum­brel­las. com/ my.

A pas­sion­ate love af­fair with brol­lies has led Greig Breb­ner ( right) and his buddy, en­trepreneur Scott King­ton to come up with Blunt Um­brel­las. — pho­tos: BrIAn MoH/ the Star

these um­brel­las can be popped out eas­ily and come in nu­mer­ous mod­els, han­dles and funky colours.

Blunt Um­brel­las was cheek­ily named af­ter the brolly’s sig­na­ture rounded safety tips as shown here by Breb­ner.

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