De­signed for suc­cess

Bernard Chan­dran, Rizal­man Ibrahim and Melinda Looi talk about mak­ing their mark in the lo­cal fash­ion scene.

The Star Malaysia - Star2 - - STYLE - By BERVIN CHEONG star2@ thes­tar. com. my

WHEN it comes to fash­ion de­sign, it pays to not lose one’s iden­tity. Trends may come and go, but her­itage is for­ever. The de­sign­ers we have here are proud of where they come from, and it shows in the clothes they fash­ion.

All three are in­flu­en­tial names in the Malaysian fash­ion in­dus­try, hav­ing been in it for over 20 years. They have also gone fur­ther, ex­pand­ing their pas­sion into busi­nesses that have so far, stood the test of time.

In fact, you could prob­a­bly con­sider them as a bench­mark on how de­sign, cre­ativ­ity and vi­sion – cou­pled with a strong busi­ness sense and a lit­tle luck – leads to longevity in the lo­cal fash­ion in­dus­try.

It seems like ev­ery­one thinks they can be a de­signer nowa­days, but how many are equipped for the ac­tual busi­ness of fash­ion?

We sat down for an ex­clu­sive in­ter­view with Bernard Chan­dran, Rizal­man Ibrahim and Melinda Looi to find out more about what it takes to be suc­cess­ful.

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