A spe­cial gift for loved ones

The Star Malaysia - Star2 - - World Milk Day -

DO you re­mem­ber how your mother would pour you a glass of milk for break­fast be­fore you went to school? Or how she would pack your lunch bag with a box of your favourite flavoured milk?

Ac­cord­ing to Dutch Lady Malaysia mar­ket­ing di­rec­tor Ash­lee Ng, these ges­tures re­flect the love of par­ents for their chil­dren.

Par­ents un­der­stand that by serv­ing milk, they are es­sen­tially pro­vid­ing the nu­tri­ents their chil­dren need to grow healthily.

These ges­tures may be small, but they have enor­mous sig­nif­i­cance when it comes to nur­tur­ing a child’s well-be­ing.

In con­junc­tion with World Milk Day, Dutch Lady Malaysia is help­ing con­sumers to re­cip­ro­cate their ap­pre­ci­a­tion for their loved ones by de­liv­er­ing a spe­cial gift pack of Dutch Lady PureFarm milk with a per­son­alised mes­sage to­day.

“By spread­ing the good­ness of milk, we en­cour­age in­di­vid­u­als to be strong not only in the phys­i­cal sense by drink­ing milk, but also from a fam­ily unit’s point of view.

“We be­lieve that when you share milk over a meal to­gether, you cre­ate a stronger bond,” she said.

Be­yond this one-day cel­e­bra­tion, Dutch Lady Malaysia is de­voted to its mis­sion to move Malaysians for­ward in their lives with trusted dairy prod­ucts through a se­ries of pro­grammes that will run through­out the year.

The com­pany has rolled out var­i­ous ini­tia­tives to en­gage with chil­dren in schools and its con­sumers to ad­dress the nu­tri­tional needs of both chil­dren and adults.

Dutch Lady Malaysia man­ag­ing di­rec­tor Saw Chooi Lee high­lighted that based on the South-East Asian Nutrition Sur­vey (Seanuts), one in two chil­dren suf­fer from calcium and vi­ta­min D de­fi­cien­cies.

“In ad­dress­ing this is­sue, what we have done is come up with a cam­paign called ‘Drink. Move. Be Strong’. It en­cour­ages chil­dren to con­sume two glasses of milk and spare one hour for ac­tiv­i­ties in the sun daily in or­der to grow stronger phys­i­cally and men­tally,” she said.

In part­ner­ship with Jr. NBA, the in­ter­na­tional youth de­vel­op­ment pro­gramme serves as a plat­form for the cam­paign to pro­mote an ac­tive life­style and a healthy diet among Malaysian chil­dren.

It runs open clin­ics for chil­dren, teach­ing them the fun­da­men­tals of bas­ket­ball and the val­ues of sports­man­ship, team­work, pos­i­tive at­ti­tude and re­spect, as well as proper nutrition and reg­u­lar ex­er­cise.

“Ev­ery year, we ex­pand our ef­forts so that we can reach out to more chil­dren. We have cov­ered the Klang Val­ley and Pe­nang in the past and based on the good re­sponse we re­ceived, we have ex­panded to in­clude Jo­hor for the first time this year,” said Ng.

Run­ning for the fourth con­sec­u­tive year, this pro­gramme is ex­pected to reach more than 6,000 stu­dents in over 200 schools.

Top play­ers from the se­lec­tion camp will be in­vited to join the Jr. NBA na­tional train­ing camp led by cur­rent or for­mer NBA stars, where 16 play­ers will join the league of Jr. NBA Malaysia All-Stars and em­bark on a unique NBA ex­pe­ri­ence abroad.

“We also have alumni who re­turn yearly to lend a hand in sup­port­ing and train­ing new par­tic­i­pants, as well as ad­vo­cat­ing the im­por­tance of nutrition and ex­er­cise. These are kids that have grown with us,” Ng said.

Dutch Lady Malaysia has also col­lab­o­rated with the Ed­u­ca­tion Min­istry to reach out to schools through the “Anugerah 3K” pro­gramme, which ed­u­cates and recog­nises stu­dents for their ef­forts to im­prove the school en­vi­ron­ment based on hy­giene, health and safety.

Dutch Lady Malaysia has or­gan­ised talks on nutrition and sim­ple ac­tiv­i­ties, as well as sup­ply­ing milk to schools to in­cul­cate healthy life­style habits among stu­dents and high­light­ing the im­por­tance of drink­ing milk and tak­ing part in daily phys­i­cal ac­tiv­i­ties.

This pro­gramme in­volves 1,500 schools and as a lead­ing dairy man­u­fac­turer in Malaysia, the com­pany has played its part in build­ing strong and healthy gen­er­a­tions for the last four years, broadly cov­er­ing around 95,000 stu­dents across the na­tion.

Leav­ing no stone un­turned, Dutch Lady Malaysia not only sup­ports par­ents in pro­vid­ing suf­fi­cient nu­tri­tional needs for chil­dren, but also makes an ef­fort to ad­dress the low in­take of calcium among adults.

The Malaysian Adults Nutrition Sur­vey in 2014 re­ported that adults only con­sume 0.4 glasses of milk per week, which does not even meet half of the rec­om­mended nu­tri­ent in­take.

The Milk Morn­ings cam­paign saw a col­lab­o­ra­tion with the Nutrition So­ci­ety of Malaysia and celebrity Aaron Aziz to en­cour­age Malaysian fam­i­lies to come to­gether over break­fast and kick-start their day with one serv­ing of milk to meet the daily calcium need.

Along­side their other ef­forts, Ng hopes that World Milk Day will serve as a re­minder of the im­por­tance of drink­ing milk and the nu­tri­tional value of this liq­uid good­ness.

“It is our hope that through all these ef­forts, Malaysians will in­clude milk in their daily diet for healthy liv­ing.

“It also gives them a chance to know their favourite brand with all our nice flavours and pack sizes, which they are wel­come to try,” said Saw.

Dutch Lady Malaysia is help­ing con­sumers to re­cip­ro­cate their ap­pre­ci­a­tion for their loved ones by de­liv­er­ing a spe­cial gift pack of Dutch Lady PureFarm milk with a per­son­alised mes­sage to­day.

Saw (left) and Ng hold­ing up the sur­prise gift packs for World Milk Day.

The Milk Morn­ings cam­paign saw a col­lab­o­ra­tion with ac­tor Aaron Aziz and his en­trepreneur wife Diyana Ha­lik to en­cour­age fam­i­lies to start their day with one serv­ing of milk to meet their daily calcium needs.

The Jr. NBA pro­gramme serves as a plat­form for the ‘Drink. Move. Be Strong’ cam­paign to pro­mote an ac­tive life­style and healthy diet among Malaysian chil­dren.

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