A special gift for loved ones
DO you remember how your mother would pour you a glass of milk for breakfast before you went to school? Or how she would pack your lunch bag with a box of your favourite flavoured milk?
According to Dutch Lady Malaysia marketing director Ashlee Ng, these gestures reflect the love of parents for their children.
Parents understand that by serving milk, they are essentially providing the nutrients their children need to grow healthily.
These gestures may be small, but they have enormous significance when it comes to nurturing a child’s well-being.
In conjunction with World Milk Day, Dutch Lady Malaysia is helping consumers to reciprocate their appreciation for their loved ones by delivering a special gift pack of Dutch Lady PureFarm milk with a personalised message today.
“By spreading the goodness of milk, we encourage individuals to be strong not only in the physical sense by drinking milk, but also from a family unit’s point of view.
“We believe that when you share milk over a meal together, you create a stronger bond,” she said.
Beyond this one-day celebration, Dutch Lady Malaysia is devoted to its mission to move Malaysians forward in their lives with trusted dairy products through a series of programmes that will run throughout the year.
The company has rolled out various initiatives to engage with children in schools and its consumers to address the nutritional needs of both children and adults.
Dutch Lady Malaysia managing director Saw Chooi Lee highlighted that based on the South-East Asian Nutrition Survey (Seanuts), one in two children suffer from calcium and vitamin D deficiencies.
“In addressing this issue, what we have done is come up with a campaign called ‘Drink. Move. Be Strong’. It encourages children to consume two glasses of milk and spare one hour for activities in the sun daily in order to grow stronger physically and mentally,” she said.
In partnership with Jr. NBA, the international youth development programme serves as a platform for the campaign to promote an active lifestyle and a healthy diet among Malaysian children.
It runs open clinics for children, teaching them the fundamentals of basketball and the values of sportsmanship, teamwork, positive attitude and respect, as well as proper nutrition and regular exercise.
“Every year, we expand our efforts so that we can reach out to more children. We have covered the Klang Valley and Penang in the past and based on the good response we received, we have expanded to include Johor for the first time this year,” said Ng.
Running for the fourth consecutive year, this programme is expected to reach more than 6,000 students in over 200 schools.
Top players from the selection camp will be invited to join the Jr. NBA national training camp led by current or former NBA stars, where 16 players will join the league of Jr. NBA Malaysia All-Stars and embark on a unique NBA experience abroad.
“We also have alumni who return yearly to lend a hand in supporting and training new participants, as well as advocating the importance of nutrition and exercise. These are kids that have grown with us,” Ng said.
Dutch Lady Malaysia has also collaborated with the Education Ministry to reach out to schools through the “Anugerah 3K” programme, which educates and recognises students for their efforts to improve the school environment based on hygiene, health and safety.
Dutch Lady Malaysia has organised talks on nutrition and simple activities, as well as supplying milk to schools to inculcate healthy lifestyle habits among students and highlighting the importance of drinking milk and taking part in daily physical activities.
This programme involves 1,500 schools and as a leading dairy manufacturer in Malaysia, the company has played its part in building strong and healthy generations for the last four years, broadly covering around 95,000 students across the nation.
Leaving no stone unturned, Dutch Lady Malaysia not only supports parents in providing sufficient nutritional needs for children, but also makes an effort to address the low intake of calcium among adults.
The Malaysian Adults Nutrition Survey in 2014 reported that adults only consume 0.4 glasses of milk per week, which does not even meet half of the recommended nutrient intake.
The Milk Mornings campaign saw a collaboration with the Nutrition Society of Malaysia and celebrity Aaron Aziz to encourage Malaysian families to come together over breakfast and kick-start their day with one serving of milk to meet the daily calcium need.
Alongside their other efforts, Ng hopes that World Milk Day will serve as a reminder of the importance of drinking milk and the nutritional value of this liquid goodness.
“It is our hope that through all these efforts, Malaysians will include milk in their daily diet for healthy living.
“It also gives them a chance to know their favourite brand with all our nice flavours and pack sizes, which they are welcome to try,” said Saw.
Dutch Lady Malaysia is helping consumers to reciprocate their appreciation for their loved ones by delivering a special gift pack of Dutch Lady PureFarm milk with a personalised message today.
Saw (left) and Ng holding up the surprise gift packs for World Milk Day.
The Milk Mornings campaign saw a collaboration with actor Aaron Aziz and his entrepreneur wife Diyana Halik to encourage families to start their day with one serving of milk to meet their daily calcium needs.
The Jr. NBA programme serves as a platform for the ‘Drink. Move. Be Strong’ campaign to promote an active lifestyle and healthy diet among Malaysian children.