Shell and Waze tie-up on ac­ci­dent alerts

The Star Malaysia - Star2 - - Launch -

SHELL Lubri­cants Malaysia and Waze have launched Asia’s first ac­ci­dent-prone spots alert.

The col­lab­o­ra­tion aims to make roads safer for driv­ers in the Ra­madan and Aidil­fitri sea­son.

From now till July 15, a spe­cial alert from Shell He­lix will pop up on Waze to re­mind driv­ers to be ex­tra vig­i­lant when their cars ap­proach any of the 50 ac­ci­dent-prone spots across Penin­su­lar Malaysia.

The lo­ca­tions are based on his­tor­i­cal ac­ci­dent data sub­mit­ted by Waze users.

The mes­sage is only dis­played when the car is sta­tion­ary to avoid dis­tract­ing the driver.

Also, dur­ing the pre-peak travel pe­riod, Shell He­lix will also be run­ning a spe­cial oil change pro­mo­tion for Waze users and the pub­lic who catch its Aidil­fitri video on YouTube or Face­book to re­mind car own­ers to ser­vice their cars be­fore go­ing on a “ba­lik kam­pung” trip.

By pre­sent­ing a unique promo code that will be flashed on the Waze app and also in the video, car own­ers will en­joy up to RM30 off when they bring their cars in for an oil change ser­vice at par­tic­i­pat­ing Shell He­lix branded work­shops and Shell re­tail sta­tions’ Lube­bay ser­vice out­lets.

“This co­op­er­a­tion with Waze re­flects our de­sire to take our com­mit­ment in road safety to the next level by en­gag­ing driv­ers in re­al­time,” said Shell Lubri­cants Malaysia and Sin­ga­pore mar­ket­ing man­ager Alex Lim.

“By re­duc­ing crashes, we also re­duce traf­fic jams and this ben­e­fits ev­ery­one,” added Waze Malaysia busi­ness man­ager Ed­ward Ling.

Lim (sec­ond from left) and Ling at the event.

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