Shell and Waze tie-up on accident alerts
SHELL Lubricants Malaysia and Waze have launched Asia’s first accident-prone spots alert.
The collaboration aims to make roads safer for drivers in the Ramadan and Aidilfitri season.
From now till July 15, a special alert from Shell Helix will pop up on Waze to remind drivers to be extra vigilant when their cars approach any of the 50 accident-prone spots across Peninsular Malaysia.
The locations are based on historical accident data submitted by Waze users.
The message is only displayed when the car is stationary to avoid distracting the driver.
Also, during the pre-peak travel period, Shell Helix will also be running a special oil change promotion for Waze users and the public who catch its Aidilfitri video on YouTube or Facebook to remind car owners to service their cars before going on a “balik kampung” trip.
By presenting a unique promo code that will be flashed on the Waze app and also in the video, car owners will enjoy up to RM30 off when they bring their cars in for an oil change service at participating Shell Helix branded workshops and Shell retail stations’ Lubebay service outlets.
“This cooperation with Waze reflects our desire to take our commitment in road safety to the next level by engaging drivers in realtime,” said Shell Lubricants Malaysia and Singapore marketing manager Alex Lim.
“By reducing crashes, we also reduce traffic jams and this benefits everyone,” added Waze Malaysia business manager Edward Ling.
Lim (second from left) and Ling at the event.