Historic store turns 80
XINHUA Bookstore, China’s largest book circulation and distribution network, is celebrating its 80th anniversary this year.
Born in 1937 in the wartime revolutionary base of Yanan, Xinhua Bookstore has played an important cultural role and is hailed as a golden brand.
It was established by the Communist Party of China (CPC) and remains under its leadership.
And it carries revolutionary genes, says Liu Qibao, who heads the CPC Central Committee’s Publicity Department: The chain’s logo is based on calligraphy written by revolutionary leader Mao Zedong himself in 1948.
Now, it has 12,000 stores and distribution centres, 130,000 employees, and assets and sales volume of over 100bil yuan (RM62.4bil).
Many people like Wang Xiaohui, who was born in 1972, say the brand is a part of their life: “Xinhua Bookstore was my childhood dream place. I always went there to read my favourite illustrated books,” says Wang. She later joined the company as an employee at age 19, fulfilling her dream.
Other citizens have shared similar stories – about 1,700 articles were received for the online campaign “My stories with Xinhua Bookstores”.
Wang has witnessed the chain update its operations to sell over mobile channels and open new, boutique-like shops that make bookstores more like a place to read, experience local culture and spend leisure time.
For instance, Yan’an Bookstore, in the city where the chain was born, was upgraded with a design theme of revolutionary history. The 2,000sq m outlet was designed with historic scenes, like the cave houses in northern Shaanxi.
Such stores “create a reading atmosphere that immerses customers in the revolution’s history and culture,” explains designer Zhang Lei, who was previously involved in opening two other such shops in the country. – China Daily/Asia News Network
The HQ lit up in celebration. — China Daily/Asia News Network