Good­ies ga­lore at CHEER 2017

Fans can ex­pect nice stuff from XOX Mo­bile at this year’s cheer­lead­ing competition.

The Star Malaysia - Star2 - - Living - – Seto Kit Yan

“YOUTH are the na­tion’s fu­ture,” says Ng Kok Heng, group CEO of XOX Bhd.

That’s why the com­pany con­tin­u­ally cre­ates and supports pro­grammes and ac­tiv­i­ties that ben­e­fit young peo­ple, he ex­plains.

And that’s why the com­pany is stoked that its mo­bile vir­tual net­work op­er­a­tor, XOX Mo­bile, is part­ner­ing with Star Me­dia Group to sup­port Malaysia’s most pres­ti­gious cheer­lead­ing competition, CHEER.

This year’s edi­tion, CHEER 2017, was launched re­cently at Space@ XOX, Sun­way Pyra­mid, Se­lan­gor, by Ng and Star Me­dia Group group CEO Calvin Kan.

XOX Mo­bile and its pre­paid brand, ONEMUSIC, is the event’s of­fi­cial part­ner.

At the launch, Ng said XOX came in as a spon­sor be­cause cheer­lead­ing pro­motes a healthy life­style with its fo­cus on fit­ness, co­or­di­na­tion, flex­i­bil­ity, and im­proved con­fi­dence among young par­tic­i­pants, “and most im­por­tantly, team build­ing”.

“XOX Mo­bile seeks to pro­mote an ac­tive life­style for our youth. By be­ing part of CHEER 2017, we be­lieve that we can con­trib­ute and share our en­tre­pre­neur­ial spirit, while the cheer­lead­ing competition teaches youth to em­brace chal­lenges by hav­ing the right at­ti­tude and skill set to adapt to changes,” he says.

This is not the com­pany’s first foray into sports, though, as XOX Mo­bile has been widely in­volved in the Malaysian sports com­mu­nity, no­tably in bad­minton and foot­ball; it was also a spon­sor of the Petronas AAM Malaysian Cub Prix Cham­pi­onship.

An­other area of en­gage­ment with youth that the com­pany is in­volved in is mu­sic – be­sides sports, Malaysian youth are most into the mu­sic scene, it seems.

Which is why XOX Mo­bile part­nered with mu­sic la­bel Uni­ver­sal Mu­sic Malaysia ear­lier this year to launch ONEMUSIC, a mul­ti­chan­nel plan that of­fers sub­scribers un­par­al­leled ac­cess to mu­sic show­cases.

This in­cludes spe­cial ticket of­fers, themed mer­chan­dise, and ex­clu­sive ex­pe­ri­ences like meet-and-greets or up-close en­coun­ters with local and in­ter­na­tional artistes within the Uni­ver­sal Mu­sic Group fam­ily. Sub­scribers stand a chance to win ac­cess to con­certs and work­shops, along with ex­clu­sive first-hand news about their favourite artistes’ con­certs and pre­re­lease pur­chases. Check out this plan and the oth­ers XOX Mo­bile of­fers at xox.com.my.

For CHEER 2017, XOX Mo­bile has lots of good­ies in store for cheer­lead­ers and fans alike, Ng says.

It has launched the new Sea­son Pass FAT 5GB and FAT 10GB, which gives users 5GB and 10GB of data re­spec­tively. For new sub­scribers, there are ad­di­tional good­ies, with an in­stant free 10GB data upon pur­chase of the Sea­son Pass FAT 10GB pack­age or in­stant free 5GB data upon the pur­chase of Sea­son Pass FAT 5GB pack­age.

XOX Mo­bile also awards loyal sub­scribers 36GB of data free of charge with the XOX Mem­ber­ship Club Pro­gramme (go to xox.com.my for de­tails).

Cheer 2017 is or­gan­ised by Star Me­dia Group’s youth plat­form R.AGE and sup­ported by the Youth and Sports Min­istry, the Ed­u­ca­tion Min­istry, and the Cheer­lead­ing As­so­ci­a­tion and Registry of Malaysia. XOX Mo­bile is the event’s of­fi­cial part­ner.

For the lat­est in­for­ma­tion on CHEER 2017, visit rage.com.my/cheer or face­book.com/thestarcheer.

— MUHAMAD SHAHRIL ROSLI

Ng (sec­ond left) and Kan (third left) at the launch of CHEER 2017 re­cently.

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