Dress like a Hal­lyu star

Helmed by South Korean singer Kim Jae-joong, Moldir of­fers trendy yet time­less de­signs

The Star Malaysia - Star2 - - Style - A se­lec­tion of ac­ces­sories from the lat­est col­lec­tion. By BERVIN CHEONG star2@thes­tar.com.my Jae­joong lends his cre­ative vi­sion to Moldir’s de­sign aes­thetic.

THE Mu­seum of Lace and Fash­ion in Calais, France, is hold­ing an ex­hi­bi­tion from June 15 to Dec 31, 2017, ded­i­cated to the work of Hu­bert de Givenchy, the le­gendary fash­ion de­signer and founder of the Givenchy fash­ion house.

Sev­enty out­fits sym­bol­is­ing his in­spi­ra­tions, his ex­per­tise and his sig­nif­i­cant en­coun­ters re­cap al­most six decades of fash­ion de­sign.

The show will see out­fits from pri­vate wardrobes, the Givenchy ar­chives and the col­lec­tion of sev­eral Euro­pean mu­se­ums go on pub­lic dis­play for over six months.

Un­der the artis­tic di­rec­tion of Hu­bert de Givenchy him­self, the ex­hi­bi­tion will re­trace the cou­turier's en­tire ca­reer, from his first col­lec­tion in 1952 to his sump­tu­ous wed­ding gowns and his key en­coun­ters. YOU’VE prob­a­bly seen K-pop stars on stage driv­ing fans wild with their easy swag­ger and cool con­fi­dence. Well, a large part of the ap­peal comes from the way they dress.

South Korean fash­ion la­bel Moldir car­ries a wide range of trendy ap­par­els and ac­ces­sories, which re­flect a youth­ful, ex­u­ber­ant en­ergy.

Moldir opened its first flag­ship store in Seoul in 2014. Ever since then, it has wowed cus­tomers with col­lec­tions that are time­less but with just the right amount of edge.

Have your doubts about Moldir? Then know this – South Korean su­per­star Kim Jae-joong is the la­bel’s art di­rec­tor. If that doesn’t work in lend­ing it K-pop cred, noth­ing will.

“In a flaw­less pro­duc­tion, whether in mu­sic or act­ing, fash­ion is some­thing that can’t be left out. Through the de­signs, I try to show the sen­si­bil­ity I have de­vel­oped through my ex­pe­ri­ences,” he stated in a 2015 in­ter­view.

“What I con­sider most im­por­tant is the ma­te­rial. To cre­ate a de­sign that is not just in­stant fash­ion with a short-term, con­sump­tive feel, high-qual­ity ma­te­ri­als must be used, which is why I care about ev­ery sin­gle lit­tle de­tail.”

Pop­u­larly known as Jae­joong, he’s also a mem­ber of the pop group JYJ and a song­writer and ac­tor.

From de­sign­ing to the cloth se­lec­tion process, the 31-year-old is re­port­edly very in­volved in Moldir’s cre­ative process. He works closely with the team to come out with the prod­ucts.

In videos posted up on YouTube, Jae­joong can be seen spear­head­ing de­sign ef­forts. He is shown look­ing through fab­ric swatches and in­spect­ing fin­ished prod­ucts, as well as sketch­ing de­signs.

The la­bel started with leather bags and ac­ces­sories, but now in­cludes ready-towear for men and women in its col­lec­tions. Sweat­shirts re­leased by Moldir in the past ap­par­ently sold out within a few days af­ter launch­ing.

While the five-storey flag­ship store lo­cated in the Cheong­dam-dong district of Seoul is def­i­nitely a must-visit, you can also shop for Moldir on­line (moldirko­rea. com) – and yes, there is in­ter­na­tional ship­ping!

A favourite with Jae­joong’s fans, Moldir is well loved by other South Korean celebri­ties as well. Hal­lyu ac­tors such as Lee Minho, Lee Hyun Woo, Yoon Si Yoon and Lee Jong Suk have been spot­ted rock­ing the prod­ucts. Ev­ery first Wed­nes­day of the month, Star2 will be high­light­ing fresh, cool fash­ion brands from Malaysia and around Asia. Want to see some of your favourites fea­tured? Just drop us an email at star2@thes­tar.com.my.

The multi-fash­ion la­bel in­cludes leather goods, ac­ces­sories and a ready-to-wear col­lec­tion. — Pho­tos: Moldir

Calais Mu­seum of Lace and Fash­ion cel­e­brates Hu­bert de Givenchy. — AFP

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