A haircare brand inspired by Ayurveda tells us why a shampoo is not good enough for our scalp.
HAVE you ever thought of the fact that your scalp is simply an extension of your facial skin?
Justina Mejia-Montane, vice president of global product development at Aveda, says in a press statement that, “just like your face, your scalp needs cleansing, balancing and protecting.”
“Consider your scalp the soil from which your hair grows. Once you think of it that way, it shouldn’t be hard to understand why you might need to be giving it a little extra care,” she adds.
The new Pramasana collection by Aveda introduces the Exfoliating Scalp Brush, Purifying Scalp Cleanser and Protective Scalp Concentrate.
Pramasana – from the Sanskrit words “prama” (foundation) and “asana” (position in yoga) – embodies the concept that a healthy scalp will make your hair look better.
Aveda was created in 1978 by Austrian hairdresser Horst Rechelbacher, who adopted a holistic way of life and integrated Ayurveda, the ancient Indian art of healing, in his life and business.
“While your scalp is an extension of your facial skin, there is a lot of hair on the scalp and Pramasana was designed specifically for the scalp,” says Claus Hagenhoff, senior technical education manager for Aveda Asia Pacific, at the launch of Pramasana in Kuala Lumpur.
“Our skin is protected by a layer of sebum and an active community of microbes or microbiome. The good bacteria protects skin while the bad causes disease,” he says.
“While we eat probiotics to keep our gut healthy, we don’t take care of the microbiome on our skin.”
Hagenhoff says that if the microbiome gets out of balance it affects the skin’s protective barrier and can lead to skin irritation, dryness, itchiness or hair loss.
“When we produce sebum on the scalp, the microbiome eats the sebum, leaving byproducts that can build up and congest pores.
“Why do you need a scalp cleanser? You would think that any shampoo will cleanse somehow, but its purpose is to clean the hair and there are different shampoos created for different hair conditions.
“So, you won’t treat your skin with a shampoo because it is created to treat hair.”
Like our facial skin, Hagenhoff says, “We don’t want to over cleanse the scalp and interfere with the microbiome ecosystem.”
“Aveda is about finding the right balance of healthy microbiome, sebum level and protective barrier for healthy scalp skin.” How is scalp related to Ayurveda?
“In India, before women cleanse their skin they exfoliate. So this is a traditional ritual Indian women do.”
“Likewise, this ritual lets you exfoliate the scalp to loosen buildup before you shampoo your hair. Exfoliating also energises the scalp and provides microcirculation.”
Designed for all types of scalps, from dry, oily to normal, start by exfoliating with the Pramasana Exfoliating Scalp Brush, then cleanse the scalp and balance sebum levels with the Purifying Scalp Cleanser before you shampoo your hair.
Then, after shampooing and while hair is wet, apply the Protective Scalp Concentrate which is a lightweight serum to preserve the scalp’s natural protective barrier.
The Pramasana collection is formulated with seaweed extract to balance sebum levels; lactobacillus, a patented ferment that preserves the scalp’s natural protective barrier; and tamanu oil, an antioxidant that protects scalp from pollution and other free radicals.
The new Pramasana collection by Aveda introduces the Exfoliating Scalp Brush, Purifying Scalp Cleanser and Protective Scalp Concentrate. — Photos: Aveda
Hagenhoff explains that while your scalp is an extension of your facial skin, there is a lot of hair on the scalp and Pramasana was designed specifically for the scalp.