Ro­man god­dess

An Ital­ian fine jew­ellery and ac­ces­sories brand un­veils its new­est fra­grance at one of Rome’s most iconic places.

The Star Malaysia - Star2 - - Trends - By SAN­DRA LOW star2@thes­tar.com.my

AMER­I­CAN fash­ion model Bella Ha­did’s re­sume will now look even more im­pres­sive with her lat­est cam­paign.

Ital­ian jew­ellery and lux­ury goods brand Bul­gari re­cently named 20-year-old Ha­did as the face for the brand’s new­est fra­grance Goldea, The Ro­man Night.

Goldea, The Ro­man Night, is in­spired by the an­cient city of Rome.

Fit­tingly, Bul­gari in­tro­duced Goldea, The Ro­man Night at a cock­tail event at one of the most fa­mous squares in Rome, Pi­azza de Spagna, at the foot of the Span­ish Steps.

The event was at­tended by Bul­gari CEO Jean-Christophe Babin; Al­berto Mo­ril­las, mas­ter per­fumer and cre­ator of Goldea, The Ro­man Night and Ital­ian ac­tress and TV pre­sen­ter Gior­gia Su­rina.

On her In­sta­gram Ha­did an­nounced “Press day for my new “Goldea: The Ro­man Night” Per­fume Cam­paign launch tonight! #Gold­eaRo­manNight,” as she cap­tioned a photo of her­self dressed in a strik­ing blue pantsuit and wear­ing Bul­gari di­a­mond jew­elleries, against a clear sky­line of Rome.

The fra­grance cre­ated for a Ro­man god­dess of the Eter­nal City is an ex­plo­sive sen­sory se­duc­tion with a heart of jas­mine and tuberose, mul­berry, musk and patchouli.

Goldea, The Ro­man Night was dra­mat­i­cally un­veiled at the iconic Span­ish Steps with Ha­did de­scend­ing the im­pos­ing 135-step stair­case dressed in an el­e­gant vin­tage Galliano gown, ac­ces­sorised with Ser­penti di­a­monds cour­tesy of Bul­gari, of course.

“So proud to have walked down the iconic Span­ish steps alone tonight to launch my new #Gold­eaRo­manNight per­fume cam­paign,” Bella cap­tioned a video of her In­sta­gram post. “This was a dream I never thought would have come true. A movie. Thank you to my whole @bul­gar­i­of­fi­cial fam­ily for your love and gen­eros­ity for mak­ing this the most beau­ti­ful Ro­man night of all! Pinch meee!!! (sic)”

When Ha­did was ear­lier named as Bul­gari’s muse for its ac­ces­sories col­lec­tion she told WWD that she grew up lis­ten­ing to her mother talk­ing all things Bul­gari around the house and added, “It’s so crazy I am work­ing with them now. I’ve al­ways seen it as such a beau­ti­ful, classy brand.”

Amorepa­cific’s five global cham­pion brands: Sul­wha­soo, Laneige, Mamonde, in­n­is­free and Etude are avail­able lo­cally. — Amorepa­cific

Ital­ian jew­ellery and lux­ury goods brand Bul­gari re­cently named 20-year-old Ha­did as the face for the brand’s new­est fra­grance Goldea, The Ro­man Night. — Bul­gari In­sta­gram

Goldea, The Ro­man Night is an ex­plo­sive sen­sory se­duc­tion with a heart of jas­mine and tuberose, mul­berry, musk and patchouli. — Bul­gari In­sta­gram

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