An Italian fine jewellery and accessories brand unveils its newest fragrance at one of Rome’s most iconic places.
AMERICAN fashion model Bella Hadid’s resume will now look even more impressive with her latest campaign.
Italian jewellery and luxury goods brand Bulgari recently named 20-year-old Hadid as the face for the brand’s newest fragrance Goldea, The Roman Night.
Goldea, The Roman Night, is inspired by the ancient city of Rome.
Fittingly, Bulgari introduced Goldea, The Roman Night at a cocktail event at one of the most famous squares in Rome, Piazza de Spagna, at the foot of the Spanish Steps.
The event was attended by Bulgari CEO Jean-Christophe Babin; Alberto Morillas, master perfumer and creator of Goldea, The Roman Night and Italian actress and TV presenter Giorgia Surina.
On her Instagram Hadid announced “Press day for my new “Goldea: The Roman Night” Perfume Campaign launch tonight! #GoldeaRomanNight,” as she captioned a photo of herself dressed in a striking blue pantsuit and wearing Bulgari diamond jewelleries, against a clear skyline of Rome.
The fragrance created for a Roman goddess of the Eternal City is an explosive sensory seduction with a heart of jasmine and tuberose, mulberry, musk and patchouli.
Goldea, The Roman Night was dramatically unveiled at the iconic Spanish Steps with Hadid descending the imposing 135-step staircase dressed in an elegant vintage Galliano gown, accessorised with Serpenti diamonds courtesy of Bulgari, of course.
“So proud to have walked down the iconic Spanish steps alone tonight to launch my new #GoldeaRomanNight perfume campaign,” Bella captioned a video of her Instagram post. “This was a dream I never thought would have come true. A movie. Thank you to my whole @bulgariofficial family for your love and generosity for making this the most beautiful Roman night of all! Pinch meee!!! (sic)”
When Hadid was earlier named as Bulgari’s muse for its accessories collection she told WWD that she grew up listening to her mother talking all things Bulgari around the house and added, “It’s so crazy I am working with them now. I’ve always seen it as such a beautiful, classy brand.”
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Italian jewellery and luxury goods brand Bulgari recently named 20-year-old Hadid as the face for the brand’s newest fragrance Goldea, The Roman Night. — Bulgari Instagram
Goldea, The Roman Night is an explosive sensory seduction with a heart of jasmine and tuberose, mulberry, musk and patchouli. — Bulgari Instagram