A South Korean beauty com­pany hits a new high

The Star Malaysia - Star2 - - Trends -

IT is con­firmed. We love Korean beauty prod­ucts.

How­ever, it’s not just any brands, but those that con­tin­u­ously in­no­vate to give us the best in­gre­di­ents and tech­nolo­gies.

Amorepa­cific Group, South Korea’s largest beauty com­pany, re­cently an­nounced the achieve­ment of an­other mile­stone in its de­vel­op­ment and growth, be­com­ing South Korea’s first global beauty com­pany to reach the sev­enth spot on the Women’s Wear Daily’s Beauty Top 100.

The accomplishment marks a five spot jump for the com­pany from last year’s po­si­tion at num­ber 12.

The in­flu­ence of WWD’s an­nual rank­ings of the world’s top 100 beauty com­pa­nies is based on sales of pre­vi­ous fis­cal year and is widely ac­knowl­edged in the beauty in­dus­try. WWD summed up Amorepa­cific’s 2016 per­for­mance as “an­other year of strong growth.”

Amorepa­cific’s busi­ness port­fo­lio in­cludes more than 20 brands ded­i­cated to meet­ing con­sumer de­mands. Among th­ese, Amorepa­cific’s five global cham­pion brands – Sul­wha­soo, Laneige, Mamonde, in­n­is­free and Etude – are strate­gi­cally man­aged to of­fer “sin­gu­lar” brand ex­pe­ri­ences to their di­verse in­ter­na­tional con­sumer base. All of its five cham­pion brands are avail­able lo­cally.

Since es­tab­lish­ing South Korea’s first cos­met­ics re­search lab in 1954, Amorepa­cific has a his­tory of firsts in the South Korean beauty in­dus­try in­clud­ing the pi­o­neer­ing of in­no­va­tive prod­uct cat­e­gories from cush­ion foun­da­tions, sleep­ing masks, boost­ing essences and twotone lip bars.

“Amorepa­cific Malaysia has achieved solid growth through the years,” said Amorepa­cific Malaysia GM Mar­garet Chin, adding that “we aim to fur­ther grow our busi­ness by 46% this year as we con­tinue to ex­pand our busi­ness in dif­fer­ent re­gions, dif­fer­ent chan­nels and dif­fer­ent plat­forms.”

Ad­di­tion­ally, in Malaysia, Amorepa­cific is build­ing a re­search and pro­duc­tion com­plex in Jo­hor Baru by 2020, which will serve as a hub in the Asean re­gion for lo­cal re­search and pro­duc­tion.

Across the cause­way, Amorepa­cific is cur­rently con­duct­ing a joint re­search with Sin­ga­pore’s Agency for Sci­ence, Technology and Re­search to take anti-age­ing skin­care to the next level. – San­dra Low

Newspapers in English

Newspapers from Malaysia

© PressReader. All rights reserved.