A book fes­ti­val like no other

BookFest@Malaysia is back with more ex­cit­ing ac­tiv­i­ties for ev­ery­one.

The Star Malaysia - Star2 - - Reads - By ROUWEN LIN star2@thes­tar.com.my

WHEN some­thing has been go­ing on for more than a decade and is still met with as much in­ter­est and en­thu­si­asm as BookFest@ Malaysia, it is not dif­fi­cult to imag­ine that con­sis­tency and con­ti­nu­ity play a role in its suc­cess.

This year’s theme does just that, ex­pand­ing on last year’s “Read More Malaysia” and tak­ing it a step fur­ther with much aplomb.

“Read More, Malaysia ... Em­brace The World” ex­plores the idea that the more we read, the more we learn.

Armed with new­found knowl­edge and a bet­ter un­der­stand­ing of what­ever you set your heart on, this is when hori­zons broaden and new paths are charted. This is what it takes to make great things hap­pen.

“In ev­ery­day con­ver­sa­tion, we say the world is smaller these days. But in re­al­ity, it is big enough and it would be quite im­pos­si­ble to travel to ev­ery corner and ex­plore ev­ery­thing we want. How­ever, we can do that through books,” says He­len Goh, se­nior spe­cial projects man­ager of Pop­u­lar Malaysia.

“There are all these mys­ter­ies and ad­ven­tures that we have yet to dis­cover, but by read­ing more, all these are un­veiled to us. And when this hap­pens, we em­brace the whole world. That is the idea be­hind the theme this year,” she ex­plains.

“Each year, we treat the BookFest as a brand new event. We go into it with pas­sion and a sense of re­spon­si­bil­ity to ex­plore and cre­ate new and in­ter­est­ing con­tent. There will al­ways be new re­leases, new ven­tures, new col­lab­o­ra­tions with part­ners and ex­hibitors,” says Goh.

Pop­u­lar is de­ter­mined that BookFest@ Malaysia, now in its 12th year, de­liv­ers on its prom­ise to help in­still a love of read­ing in chil­dren and adults alike, as well as give back to read­ers who have been an im­por­tant part of their jour­ney.

“We be­lieve that in­cul­cat­ing a love for read­ing should start from a young age, so as they grow up, they will al­ways have a book with them,” says Goh.

BookFest@Malaysia is also fo­cus­ing on be­ing even more re­ward­ing this year. “In

mak­ing books more af­ford­able, we are able to give back to our loyal cus­tomers, to show them that they are still able to buy the books they want,” Goh ex­plains.

BookFest@Malaysia is more than just a place to browse and buy books.

“It is a book fes­ti­val, a plat­form for in­ter­ac­tion. And that’s the rea­son why we have a lot of dif­fer­ent ac­tiv­i­ties, to bring books and ev­ery­thing re­volv­ing around books to life, to of­fer more in­ter­ac­tion be­tween au­thor and reader,” she says.

Un­sur­pris­ingly then, this year sees BookFest@Malaysia’s well-loved staples like the chil­dren’s colour­ing com­pe­ti­tion, au­thor ap­pear­ances, talks and writ­ing work­shops in­cluded in the line-up.

There are also new and ex­cit­ing ac­tiv­i­ties like con­tests, ac­tiv­i­ties for chil­dren to un­cover new won­ders and tap into their imag­i­na­tion, and a lit­er­a­ture and film fes­ti­val.

“It is our re­spon­si­bil­ity to keep BookFest@ Malaysia go­ing and to present it in such a way that it suits all read­ers. The im­pact it has made is amaz­ing; there is the an­tic­i­pa­tion – it is some­thing ev­ery­one can look for­ward to ev­ery year – and the ex­pec­ta­tion that they will find good reads here,” she says.

“With a to­tal area of 12,356 sq m ded­i­cated to BookFest@Malaysia, it is a place you can lose your­self in not just for a few hours, but for many days,” Goh con­cludes.

Here is a look at some of the high­lights for this year’s BookFest@Malaysia.

Writ­ing work­shop: hor­ror sto­ries

This year’s writ­ing work­shop dives into the hor­ror genre. Given the pop­u­lar­ity of hor­ror sto­ries in this year’s Read­ers’ Choice Awards nom­i­nees, it does seem a fit­ting choice as there is a big fan base for tales that scare you silly.

In this two-day work­shop, Robert Raymer, Kris Wil­liamson, Julya Oui, Eeleen Lee and Me­gat Ishak will dis­cuss, over six sep­a­rate ses­sions, how to gen­er­ate story ideas, story set­tings and open­ings, char­ac­ter de­vel­op­ment, cre­at­ing an en­gag­ing cli­max and in­cor­po­rat­ing a twist end­ing. Rewrit­ing and self-edit­ing will also be cov­ered, as well as a quick look at un­der­stand­ing the mar­ket and the busi­ness of pub­lish­ing.

Work­shop fee: RM80. Date and time: June 26-27, 10.30am-5pm.

Tick­ets can be pur­chased at se­lected Pop­u­lar out­lets.

Re­serve your seats at bit.ly/bfmww17.

Win-Win Con­test

The Win-Win Con­test works this way: pur­chase a Win-Win note­book at any Pop­u­lar/Har­ris out­let to ob­tain the en­try form, an­swer the ques­tion on it, and sub­mit the form to any Pop­u­lar/Har­ris out­let be­fore June 18. En­tries will be short­listed and the Win-Win Con­test Live Win­ner Se­lec­tion will be held on July 2, 11am, at BookFest@ Malaysia. There will be five grand prizes worth RM1,000 each, and 10 con­so­la­tion prizes worth RM500 each. Make sure to mark the date: win­ners ab­sent from the draw will be dis­qual­i­fied.

Hope For Read­ing CSR Project

Pro­ceeds from the Hope For Read­ing lim­ited edi­tion book­marks (RM10 per pack of five) fea­tur­ing en­dan­gered fauna, and the eco-friendly BookFest Fold­able Non-Wo­ven Bag (RM5.99), will go to­wards pro­vid­ing the un­der­priv­i­leged with ac­cess to qual­ity ed­u­ca­tion and read­ing ma­te­rial. This project is or­gan­ised by Pop­u­lar and spear­headed by Sin Chew Daily.

Chil­dren Colour­ing Com­pe­ti­tion

Call­ing all chil­dren from ages five to 12! The colour­ing com­pe­ti­tion at BookFest@ Malaysia is back again, with over RM6,000 worth of prizes up for grabs. Show off your colour­ing skills with oil pas­tels or water­colour pen­cils on June 30 at The Stage@Hall 5, and stand to walk away with some amaz­ing prizes.

The regis­tra­tion form for the “Read More, Malaysia ... Em­brace The World” Chil­dren Colour­ing Com­pe­ti­tion is avail­able at se­lected Pop­u­lar/Har­ris out­lets for RM8 be­fore June 16. Par­tic­i­pants will re­ceive a goodie bag worth RM20 at the end of the colour­ing ses­sion.

Call 03-9179 6146 (KC) for en­quiries or visit bit.ly/trbfmcc17.

BookFest@Malaysia 2017 will be on daily, from 10am to 10pm, from June 24 to July 2 at the Kuala Lumpur Con­ven­tion Cen­tre. Ad­mis­sion is with pur­chase of the BookFest cat­a­logue at RM2.50 per en­try or RM10 for mul­ti­ple en­tries over the nine days. Cat­a­logues are avail­able at all Pop­u­lar and Har­ris book­store out­lets na­tion­wide and will also be sold at the event’s en­trance. En­trance is free for stu­dents who are 18 years old and be­low and for se­nior ci­ti­zens aged 60 and above. For more in­for­ma­tion, visit face­book.com/ BookFestMalaysia. Star Me­dia Group Bhd is a me­dia part­ner of BookFest@Malaysia 2017.

Bar­gain hun­ters at BookFest@ Malaysia 2016 at KLCC. The book fes­ti­val is into its 12th year this year. — Photo: Hand­out

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