Most valuable tyre brands
LONDON-based research agency, Brand Finance, has published its list of 10 most valuable tyre brands in the world.
At the top of the list is Japanese tyre maker, Bridgestone, which saw the highest increase in its value – 15% to US$7.5bil (RM32bil). Bridgestone has been leading the industry since the year before.
According to Brand Finance, Bridgestone’s close ties with premium carmakers help it maintain trust from the market. The tyre brand was chosen by Maserati for its first premium SUV, the Levante.
Yokohama, another Japanese tyre giant, is on the other end of the table, having seen an 11% drop to US$1bil (RM4.3bil) and its profit down 50% in the first half of last year.
Yokohama stated that the reasons for its unsatisfactory performance were the decline in its domestic tyre sales as well as sales in Japanese vehicles.
Brand Finance, however, believes that Yokohama’s recent purchase of Alliance Tire Group (ATG) should help leave a positive mark in the brand’s performance this year as ATG is strong in its commercial vehicle segment.
Second spot is occupied by French tyre maker, Michelin, which experienced a 3% increment to
In the third place is Continental at US$3.6bil (RM15.3bil) – 4% lower than what the German company accomplished the year before.
Globally, we can see the rise of more Asian brands outside Japan. South Korea and Taiwan brands are making a strong wave in various parts of the world.
Indonesian tyre manufacturer PT Gajah Tunggal, which consists of the brands GT Radial, Zeneos, IRC and GT, is already the largest integrated tyre maker in South-East Asia.
The brand expanded into China where it started a new brand, Giti Tire, which has now expanded into the tough US market.
Malaysia, however, has sold off all of its tyre companies. Sime Tyres was sold to Continental while Silverstone is now parked under Toyo Tires.
24-hour accident call centre – All road accident and SOS calls are directed to the newly set up Accident Call Centre.
Bike brigade – A team of 20 bike brigadiers, the First Response Unit will be the first to the scene to provide bottled water and first aid assistance (if needed) as well as accompany the customer until the tow truck arrives.
Tow trucks – The fleet is made up of 15 exclusively branded tow trucks, each equipped with Global Positioning System (GPS), closed-circuit televisions (CCTV) located on both rears, inside the cabin and in front of the vehicle, a pre-installed voice recorder in the cabin, dolly wheel, jumper booster and air pump.