Most valu­able tyre brands

The Star Malaysia - Star2 - - Motoring -

LONDON-based re­search agency, Brand Fi­nance, has pub­lished its list of 10 most valu­able tyre brands in the world.

At the top of the list is Ja­panese tyre maker, Bridge­stone, which saw the high­est in­crease in its value – 15% to US$7.5bil (RM32­bil). Bridge­stone has been lead­ing the in­dus­try since the year be­fore.

Ac­cord­ing to Brand Fi­nance, Bridge­stone’s close ties with pre­mium car­mak­ers help it main­tain trust from the mar­ket. The tyre brand was cho­sen by Maserati for its first pre­mium SUV, the Le­vante.

Yoko­hama, an­other Ja­panese tyre gi­ant, is on the other end of the ta­ble, hav­ing seen an 11% drop to US$1bil (RM4.3bil) and its profit down 50% in the first half of last year.

Yoko­hama stated that the rea­sons for its un­sat­is­fac­tory per­for­mance were the de­cline in its do­mes­tic tyre sales as well as sales in Ja­panese ve­hi­cles.

Brand Fi­nance, how­ever, be­lieves that Yoko­hama’s re­cent pur­chase of Al­liance Tire Group (ATG) should help leave a pos­i­tive mark in the brand’s per­for­mance this year as ATG is strong in its com­mer­cial ve­hi­cle seg­ment.

Se­cond spot is oc­cu­pied by French tyre maker, Miche­lin, which ex­pe­ri­enced a 3% in­cre­ment to

US$6.1bil (RM26­bil).

In the third place is Con­ti­nen­tal at US$3.6bil (RM15.3bil) – 4% lower than what the Ger­man com­pany ac­com­plished the year be­fore.

Glob­ally, we can see the rise of more Asian brands out­side Ja­pan. South Korea and Tai­wan brands are mak­ing a strong wave in var­i­ous parts of the world.

In­done­sian tyre man­u­fac­turer PT Ga­jah Tung­gal, which con­sists of the brands GT Ra­dial, Ze­neos, IRC and GT, is al­ready the largest in­te­grated tyre maker in South-East Asia.

The brand ex­panded into China where it started a new brand, Giti Tire, which has now ex­panded into the tough US mar­ket.

Malaysia, how­ever, has sold off all of its tyre com­pa­nies. Sime Tyres was sold to Con­ti­nen­tal while Sil­ver­stone is now parked un­der Toyo Tires.

24-hour ac­ci­dent call cen­tre – All road ac­ci­dent and SOS calls are di­rected to the newly set up Ac­ci­dent Call Cen­tre.

Bike bri­gade – A team of 20 bike brigadiers, the First Re­sponse Unit will be the first to the scene to pro­vide bot­tled wa­ter and first aid as­sis­tance (if needed) as well as ac­com­pany the cus­tomer un­til the tow truck ar­rives.

Tow trucks – The fleet is made up of 15 ex­clu­sively branded tow trucks, each equipped with Global Po­si­tion­ing Sys­tem (GPS), closed-cir­cuit tele­vi­sions (CCTV) lo­cated on both rears, in­side the cabin and in front of the ve­hi­cle, a pre-in­stalled voice recorder in the cabin, dolly wheel, jumper booster and air pump.

Newspapers in English

Newspapers from Malaysia

© PressReader. All rights reserved.