Cham­pion of Dakar Rally

The Star Malaysia - Star2 - - Motoring - Hino par­tic­i­pated in MCVE, the largest com­mer­cial ve­hi­cle ex­hi­bi­tion in South-East Asia.

HINO Mo­tors Sales (Malaysia) Sdn Bhd (HMSM), a sub­sidiary of Hino Mo­tors Lim­ited Ja­pan grouped un­der Toy­ota Group of Com­pa­nies, re­cently took part in the Malaysia Com­mer­cial Ve­hi­cle Expo (MCVE) 2017.

MCVE, the largest com­mer­cial ve­hi­cle ex­hi­bi­tion in South-East Asia, gave Hino the op­por­tu­nity to en­gage with po­ten­tial cus­tomers at the ex­hi­bi­tion.

Tak­ing a big step for­ward, Hino ex­panded its event space to 324sq m to en­sure that the pub­lic’s visit to MCVE 2017 was worth­while. This year, Hino pre­sented three spot­lights which are Dakar Rally, Mini Hino To­tal Sup­port Cus­tomer Cen­tre (HTSCC) and newly launched Hino prod­ucts.

Dakar Rally, the world’s harsh­est en­durance off-road rac­ing chal­lenge, in­volves var­i­ous chal­lenges over deserts and high-speed dirt tracks.

Held in Paraguay, Bo­livia and Ar­gentina, 316 ve­hi­cles took part in this year's chal­lenge, in­clud­ing 50 in the trucks cat­e­gory.

Hino’s Team Su­gawara once again set a record by com­plet­ing its 26th con­sec­u­tive Dakar Rally since first tak­ing part in 1991. The team was also the cham­pion of the un­der 10-litre class for the eighth time run­ning since 2010.

Peo­ple may have heard about the Dakar Rally truck but never got to wit­ness the proof.

Hence, for the first time in Malaysian his­tory, Hino brought the Hino Dakar Rally Truck from Ja­pan as a high­light at the ex­hi­bi­tion.

Pow­ered by the Hino 500 Se­ries – Hino’s medium-duty range of ve­hi­cles – the pub­lic had the chance to ex­pe­ri­ence, touch and feel the Hino Dakar Rally Truck, which is also known as the Lit­tle Mon­ster of Hino.

Not for­get­ting the re­cently launched train­ing cen­tre, Hino also pre­sented the Mini HTSCC gallery show­cas­ing the first Hino cus­tomer cen­tre built out­side its man­u­fac­tur­ing coun­try, Ja­pan.

The gallery of­fered the HTSCC mu­seum ex­pe­ri­ence from Sen­dayan, where the pub­lic walked through the his­tory of Hino op­er­a­tions in Malaysia. Vis­i­tors also learnt about older-gen­er­a­tion Hino trucks at the gallery.

HTSCC was opened to the pub­lic on April 20 this year. The state-ofthe-art cen­tre that cost more than RM8mil has been up­graded to meet the needs for in­creased train­ing ca­pac­ity.

Ex­tended cur­ric­ula ex­pose truck and bus driv­ers to knowl­edge on safe driv­ing as well as train­ing.

At MCVE 2017, Hino show­cased two newly launched prod­ucts – the Hino 300 Se­ries and Hino 500 Se­ries.

The pub­lic got to ex­pe­ri­ence the new Hino au­to­matic trans­mis­sion truck and Hino prime mover truck, which dis­play Hino’s QDR (Qual­ity, Dura­bil­ity and Re­li­a­bil­ity) at­tributes found in all Hino ve­hi­cles.

Dakar Rally, the world’s harsh­est en­durance off-road rac­ing chal­lenge, in­volves var­i­ous chal­lenges over deserts and high­speed dirt tracks.

For more in­for­ma­tion, call Bibi Ayshah Abd Karim at 03-7957 5199 (ext 352) or e-mail bibi@hino.com.my or call An­drew Lee at 03-7957 5199 (ext 154) or e-mail an­drewlee@hino.com.my or visit www.hino.com.my.

Vis­i­tors at MCVE got the chance to view the Hino Dakar Rally Truck.

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