A new voice

The Star Malaysia - Star2 - - People -

HER un­con­ven­tional beauty has made her the new face of Gap and sealed her a place among the top mod­el­ling ranks.

Half-Bri­tish, half-Gha­nian model and fash­ion ac­tivist Ad­woa Aboah is gar­ner­ing a cult on­line fol­low­ing.

For Aboah, the Bridg­ing The Gap cam­paign, in which she ap­pears sport­ing bleached brows and hoop ear­rings by Bon­heur jew­ellery, is all about "mak­ing space for the next gen­er­a­tion, look­ing at things with­out judg­ment and uni­fy­ing women.”

The for­mer face of H&M stars along­side a di­verse cast that in­cludes In­dian star Priyanka Cho­pra, Amer­i­can rap­per Wiz Khalifa, Amer­i­can ac­tress Yara Shahidi, and orig­i­nal su­per­model Christie Brink­ley.

Gra­cious, grate­ful and in­spir­ing, via In­sta­gram, Aboah openly thanked her big­gest sup­port­ers – Gap, and Ed­ward En­ni­ful, the man who is poised to be­come the new editor of Bri­tish Vogue, and who di­rected the ad cam­paign video for Gap.

More than just an ‘it Brit,’ the 25-year-old who fea­tures in a re­cent cam­paign for Ver­sace's Ver­sus is a true game changer and wears sev­eral hats – mil­len­nial fash­ion's new muse (note the red buz­z­cut, freck­les and per­fect pout), Cara Delev­ingne's bestie, and founder of Gurls Talk, an on­line plat­form that she launched last Novem­ber.

Gurls Talk not only car­ries videos by Aboah, an ad­vice-up­load­ing space and a shop sell­ing T-shirts, it aims to of­fer mil­len­ni­als – what­ever their class, race, sex­ual pref­er­ences or back­ground – a “trust­ing and lov­ing” cha­t­room like space in which to speak out in all hon­esty.

Fe­male iden­tity, men­tal ill­ness, ad­dic­tion, sex­u­al­ity and racial diver­sity are some of the hot top­ics up for de­bate on her com­mu­nity-pow­ered do­main. These are sub­jects which res­onate with Aboah's per­sonal ex­pe­ri­ence and trou­bled com­ing of age. Her early 20s were coloured by self-loathing and deep de­pres­sion, a frank in­ter­view with The Guardian re­vealed.


Half-Bri­tish, half-Gha­nian model and fash­ion ac­tivist Aboah is gar­ner­ing a large on­line fol­low­ing.

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