Frozen meals get celeb back­ing

The Star Malaysia - Star2 - - Taste -

AC­TRESS Gwyneth Pal­trow and ten­nis cham­pion Ser­ena Wil­liams have lent their star power to a frozen meal kit ser­vice that sells “In­sta­gram-wor­thy” break­fasts.

Pal­trow and Wil­liams – celebri­ties and mavens of healthy life­styles – have in­vested in the two-year-old meal sub­scrip­tion-based ser­vice Daily Har­vest, which spe­cialises in frozen or­ganic break­fast bowls, smooth­ies, chia par­faits, overnight oats and soups, re­ported Peo­ple.com. In­gre­di­ents for smooth­ies and break­fast bowls are pre-mea­sured and ready to as­sem­ble or blend.

“Frozen food gets a bad rep­u­ta­tion but it's ac­tu­ally a very prac­ti­cal way to con­sume nu­tri­ent-dense foods,” Pal­trow told the celebrity news site.

“Farm-frozen pro­duce is picked at its nu­tri­tional peak, re­tains more nu­tri­ents and is more read­ily avail­able to ev­ery­one. For this rea­son, Daily Har­vest re­ally res­onated with me and I am so ex­cited to get be­hind a revolution in frozen with my in­vest­ment.”

Daily Har­vest is the brain­child of New Yorker Rachel Drori, and is tar­geted to­wards busy women and moms like her­self. The frozen break­fast bowls are pitched as a healthy, con­ve­nient way of start­ing the day. The vi­ta­min-rich meals and smooth­ies are made with su­per­foods like oats, blue­ber­ries, ca­cao nibs, acai berries and kale.

De­liv­ery is free and the prod­ucts are avail­able across the United States. Prices start at US$6.99 (RM30) a cup. – AFP Re­laxnews

At Re­fet­to­rio Felix, Bot­tura im­pro­vises gourmet three­course meals to feed the home­less, el­derly and refugees.

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