Frozen meals get celeb backing
ACTRESS Gwyneth Paltrow and tennis champion Serena Williams have lent their star power to a frozen meal kit service that sells “Instagram-worthy” breakfasts.
Paltrow and Williams – celebrities and mavens of healthy lifestyles – have invested in the two-year-old meal subscription-based service Daily Harvest, which specialises in frozen organic breakfast bowls, smoothies, chia parfaits, overnight oats and soups, reported People.com. Ingredients for smoothies and breakfast bowls are pre-measured and ready to assemble or blend.
“Frozen food gets a bad reputation but it's actually a very practical way to consume nutrient-dense foods,” Paltrow told the celebrity news site.
“Farm-frozen produce is picked at its nutritional peak, retains more nutrients and is more readily available to everyone. For this reason, Daily Harvest really resonated with me and I am so excited to get behind a revolution in frozen with my investment.”
Daily Harvest is the brainchild of New Yorker Rachel Drori, and is targeted towards busy women and moms like herself. The frozen breakfast bowls are pitched as a healthy, convenient way of starting the day. The vitamin-rich meals and smoothies are made with superfoods like oats, blueberries, cacao nibs, acai berries and kale.
Delivery is free and the products are available across the United States. Prices start at US$6.99 (RM30) a cup. – AFP Relaxnews
At Refettorio Felix, Bottura improvises gourmet threecourse meals to feed the homeless, elderly and refugees.