Toyo Tyre wins award

The Star Malaysia - Star2 - - Launch -

TOYO Tyre Sales and Mar­ket­ing Malaysia has been se­lected as win­ner of The BrandLau­re­ate Best Brands Award 2016 - 2017 “Cor­po­rate Brand­ing: Au­to­mo­tive – Proxes High Per­for­mance Tyres”.

Toyo Malaysia chair­man Kanji Ka­sai re­ceived the award on be­half of the com­pany at a gala din­ner in Kuala Lumpur re­cently.

The hon­our is be­stowed to very se­lect brands that have demon­strated strong brand val­ues and good so­cial and busi­ness con­duct.

Can­di­dates are judged with a strin­gent 300-point se­lec­tion cri­te­ria con­sist­ing of brand strat­egy, brand cul­ture, in­te­grated brand com­mu­ni­ca­tions, brand eq­uity and brand per­for­mance.

As a brand, Toyo Tires is syn­ony­mous with ‘high per­for­mance’ hav­ing built a le­gacy of de­liv­er­ing in­no­va­tion, per­for­mance, qual­ity and ex­cel­lent ser­vice for more than 72 years.

With that rep­u­ta­tion, Toyo Tires and their Malaysian sub­sidiary, Toyo Tyre Sales and Mar­ket­ing Malaysia fur­ther re­in­forces this rep­u­ta­tion with their renowned Proxes High Per­for­mance tyres as well as Tran­path MPV tyres, Open Coun­try SUV / 4X4 tyres and the En­ergy Ef­fi­cient Nano En­ergy 3 tyres.

Ka­sai (cen­tre) re­ceiv­ing the award at the event in Kuala Lumpur.

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