Toyo Tyre wins award
TOYO Tyre Sales and Marketing Malaysia has been selected as winner of The BrandLaureate Best Brands Award 2016 - 2017 “Corporate Branding: Automotive – Proxes High Performance Tyres”.
Toyo Malaysia chairman Kanji Kasai received the award on behalf of the company at a gala dinner in Kuala Lumpur recently.
The honour is bestowed to very select brands that have demonstrated strong brand values and good social and business conduct.
Candidates are judged with a stringent 300-point selection criteria consisting of brand strategy, brand culture, integrated brand communications, brand equity and brand performance.
As a brand, Toyo Tires is synonymous with ‘high performance’ having built a legacy of delivering innovation, performance, quality and excellent service for more than 72 years.
With that reputation, Toyo Tires and their Malaysian subsidiary, Toyo Tyre Sales and Marketing Malaysia further reinforces this reputation with their renowned Proxes High Performance tyres as well as Tranpath MPV tyres, Open Country SUV / 4X4 tyres and the Energy Efficient Nano Energy 3 tyres.
Kasai (centre) receiving the award at the event in Kuala Lumpur.