A cam­era for the great out­doors

The Star Malaysia - Star2 - - Technology -

IN AN age where action cam­eras have caught on in a big way with both thrill seek­ers and ca­sual users alike, it was prob­a­bly a no-brainer for Nikon to join the band­wagon.

The com­pany’s new Coolpix W300 is touted as a su­per rugged cam­era that’s wa­ter­proof, shockand dust-proof, cold-re­sis­tant, and on top of that is ca­pa­ble of shoot­ing 4K UHD videos.

“The cam­era is ready to tough it out to pre­serve your mo­ments in both qual­ity stills and 4K UHD videos,” said Nikon Sin­ga­pore Pte Ltd international busi­ness di­vi­sion imag­ing group gen­eral man­ager Hiroki Ya­maoka.

The W300’s tough body is claimed to be able to with­stand wa­ter at a depth of up to 30m, tem­per­a­tures as low as -10°C and falls from up to 2.4m – which means you can tote it along for worry-free use while scuba div­ing, on the ski slopes and on up­hill hikes.

It has a 5x op­ti­cal zoom Nikkor lens cov­er­ing wide-an­gle 24mm to tele­photo 120mm with a max­i­mum aper­ture of f/2.8, an ef­fec­tive pixel count of ap­prox­i­mately 16-megapix­els,

and vi­bra­tion re­duc­tion to re­duce blur from cam­era shake or sub­ject move­ment.

It can also record not just time­lapse videos but also su­per­lapse movies.

Divers in par­tic­u­lar will also be pleased to know that when go­ing un­der­wa­ter and fac­ing dif­fer­ent light­ing en­vi­ron­ments, the W300’s ex­po­sure can be locked with the AE lock func­tion. Ad­di­tion­ally, the cam­era also records in­for­ma­tion such as lo­ca­tion data and al­ti­tude/wa­ter depth – all of which can be dis­played at a touch of a but­ton – and is easy to use even while wear­ing gloves. There’s also sup­port for SnapBridge to eas­ily upload your im­ages to so­cial me­dia net­works.

The W300 will be avail­able end of this month but the lo­cal pric­ing has yet to be an­nounced.

— Nikon

The W300 is wa­ter­proof up to 30m with­out a cas­ing, mak­ing it ideal for scuba divers.

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