In the mood for Raya

Stand out dur­ing the Aidil­fitri cel­e­bra­tions with time­less de­signs

The Star Malaysia - Star2 - - Front Page - By BERVIN CHEONG star2@thes­tar.com.my

IF you’re still look­ing for your baju Raya, don’t worry. You still have time. Fash­ionValet has a wide ar­ray of ex­clu­sive col­lec­tions from lo­cal and re­gional de­sign­ers.

This Raya sea­son’s cam­paign trav­els back in time to an idyl­lic kam­pung way of life. Set in the late 1950s, it features a heavy use of monochro­matic il­lus­tra­tions that sig­nals a fun and whim­si­cal vibe.

“The Fash­ionValet of­fice is buzzing with ex­cite­ment for the most an­tic­i­pated sea­son of the year – Hari Raya Aidil­fitri,” en­thused co-founder and chief cre­ative of­fi­cer of Fash­ionValet, Vivy Yu­sof.

Some of the de­signer la­bels that Fash­ionValet is of­fer­ing in­clude Afiq M, Alia B, Fizi Woo, Riz­man Ruzaini, Khoon Hooi, Mimpikita, NH by Nu­rita Harith, Syai­ful Ba­harim and Aere.

Riz­man Ruzaini’s col­lec­tion for ex­am­ple, brings for­ward a fresh, contemporary twist on tra­di­tional wear. De­signs and sil­hou­ettes have been re­worked, re­vi­talised with a pretty colour pal­ette and fin­ished with an as­sort­ment of em­bel­lish­ments.

An­other high­light is NH by Nu­rita Harith. The la­bel presents soft sil­hou­ettes in its most contemporary, so­phis­ti­cated form de­signed for the mod­ern wo­man with a love for mod­ern sim­plic­ity.

Syai­ful Ba­harim’s ready-to-wear range com­prises of clas­sic as well as more mod­ern pieces. These range from pe­plum tu­nics to mod­ern baju ku­rungs with el­e­gantly un­du­lat­ing ruf­fles.

“This year, the en­tire fam­ily gets to join in the fun of shop­ping with Fash­ionValet, as we are adding on new cat­e­gories for men and kids. What is Hari Raya without the spirit of do­ing things to­gether?” Vivy stated.

Fash­ionValet’s Raya col­lec­tions can be bought on­line or at the stores lo­cated within Pav­il­ion Kuala Lumpur and Bangsar Vil­lage II, KL.

— Pho­tos: Fash­ionValet

NH by Nu­rita Harith

Syai­ful Ba­harim

Fizi Woo

Khoon Hooi

Riz­man Ruzaini

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