Limkokwing Fashion Club debuts a Raya collection that combines tradition and modernity.
ADD some glamour during Hari Raya and go for some shimmer and shine. Limkokwing Fashion Club, a label by the namesake university, recently launched its first ever Hari Raya collection.
Titled Malaysian Soul, the exclusive 12-piece collection is said to portray diverse elements from Malaysian cultures. It also takes into account the aesthetics of various races. The design details can apparently be traced back to Malaysian architecture, as well as signature prints of the country. Modern touches however, come in the form of golden glitter and sequins.
Datuk Tiffanee Marie Lim, vice president of brand creativity and talent development of Limkokwing University, expressed her excitement for the Raya Collection and mentioned that it is a new territory for the label.
“I’m really proud of the design team that has put this together. This collection is very different from what we are used to, but I think it’s very important to be current and relevant,” she stated. The collection is available at the Limkokwing Fashion Club store in Publika, Kuala Lumpur and online at fashionvalet.com.
Glamorous designs in classic silhouettes. — Photos: Limkokwing