Soul­ful de­signs

Limkok­wing Fash­ion Club de­buts a Raya col­lec­tion that com­bines tra­di­tion and moder­nity.

The Star Malaysia - Star2 - - Style -

ADD some glam­our dur­ing Hari Raya and go for some shim­mer and shine. Limkok­wing Fash­ion Club, a la­bel by the name­sake univer­sity, re­cently launched its first ever Hari Raya col­lec­tion.

Ti­tled Malaysian Soul, the ex­clu­sive 12-piece col­lec­tion is said to por­tray di­verse el­e­ments from Malaysian cul­tures. It also takes into ac­count the aes­thet­ics of var­i­ous races. The de­sign de­tails can ap­par­ently be traced back to Malaysian ar­chi­tec­ture, as well as sig­na­ture prints of the coun­try. Mod­ern touches how­ever, come in the form of golden glit­ter and se­quins.

Datuk Tif­fa­nee Marie Lim, vice pres­i­dent of brand cre­ativ­ity and tal­ent devel­op­ment of Limkok­wing Univer­sity, expressed her ex­cite­ment for the Raya Col­lec­tion and men­tioned that it is a new ter­ri­tory for the la­bel.

“I’m re­ally proud of the de­sign team that has put this to­gether. This col­lec­tion is very dif­fer­ent from what we are used to, but I think it’s very im­por­tant to be cur­rent and rel­e­vant,” she stated. The col­lec­tion is avail­able at the Limkok­wing Fash­ion Club store in Pub­lika, Kuala Lumpur and on­line at fash­ionvalet.com.

Glam­orous de­signs in clas­sic sil­hou­ettes. — Pho­tos: Limkok­wing

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