Through thick and thin
Tenaga Nasional Berhad’s Hari Raya commercial presents heavy themes with a light-hearted tone.
AIDA, a kampung girl working in the big city, just received a phone call from her loved ones beckoning her to come home soon for Hari Raya.
With her office desk piled high with work assignments, Aida’s sisters remind her to get gifts for them.
One wants a Yuna-inspired outfit and another wants the iconic heart dress worn by Ramlah Ram. Even her cat wants something – an astronaut suit! A stressed out Aida finally lets out a scream.
As Hari Raya draws closer, Tenaga Nasional Berhad (TNB) seeks to highlight the many challenges Malaysians go through ahead of the festivities in its new TV commercial, Dugaan Raya.
“Last year’s ad was about forgiveness; there’s no mistake too big or small that cannot be forgiven. This year, we’re talking about the challenges faced by those returning home for Hari Raya,” said TNB chief corporate officer Datuk Wira Roslan Ab Rahman at a press conference in Kuala Lumpur.
“No matter the difficulties faced, we will always come home to our families for Hari Raya. But we don’t want to just go home emptyhanded, we want to fulfill their requests and make them happy,” he added.
In the commercial, Aida goes to great lengths, baking and selling cookies, for instance, to earn some extra cash to celebrate the festivities.
“Still, the message is, in the end, even without the gifts, just being home is enough,” Roslan said.
Viewers will notice that though Aida faces hardship at every turn, there’s a light-heartedness to the commercial.
Roslan explained: “Although this year’s commercial features some heavy themes, it’s done in such a way that it spreads joy to viewers.”
Directed by BMW Shorties winner Quek Shio Chuan, the fourminute commercial is now online at youtube.com/tenagaofficial and a condensed one-minute version is now showing on TV.
The cast of TNB’s Hari Raya ad during a press conference in Kuala Lumpur. — RAJA FAISAL HISHAN/The Star
Aida faces various hardships as she prepares for Hari Raya. — YouTube