Through thick and thin

Te­naga Na­sional Ber­had’s Hari Raya com­mer­cial presents heavy themes with a light-hearted tone.

The Star Malaysia - Star2 - - Showbiz - By KEN­NETH CHAW en­ter­tain­ment@thes­

AIDA, a kam­pung girl work­ing in the big city, just re­ceived a phone call from her loved ones beck­on­ing her to come home soon for Hari Raya.

With her of­fice desk piled high with work as­sign­ments, Aida’s sis­ters re­mind her to get gifts for them.

One wants a Yuna-in­spired out­fit and an­other wants the iconic heart dress worn by Ram­lah Ram. Even her cat wants some­thing – an astro­naut suit! A stressed out Aida fi­nally lets out a scream.

As Hari Raya draws closer, Te­naga Na­sional Ber­had (TNB) seeks to high­light the many chal­lenges Malaysians go through ahead of the fes­tiv­i­ties in its new TV com­mer­cial, Du­gaan Raya.

“Last year’s ad was about for­give­ness; there’s no mis­take too big or small that can­not be for­given. This year, we’re talk­ing about the chal­lenges faced by those re­turn­ing home for Hari Raya,” said TNB chief cor­po­rate of­fi­cer Datuk Wira Roslan Ab Rah­man at a press con­fer­ence in Kuala Lumpur.

“No mat­ter the dif­fi­cul­ties faced, we will al­ways come home to our fam­i­lies for Hari Raya. But we don’t want to just go home emp­ty­handed, we want to ful­fill their re­quests and make them happy,” he added.

In the com­mer­cial, Aida goes to great lengths, bak­ing and sell­ing cook­ies, for in­stance, to earn some ex­tra cash to cel­e­brate the fes­tiv­i­ties.

“Still, the message is, in the end, even without the gifts, just be­ing home is enough,” Roslan said.

View­ers will no­tice that though Aida faces hard­ship at ev­ery turn, there’s a light-heart­ed­ness to the com­mer­cial.

Roslan ex­plained: “Al­though this year’s com­mer­cial features some heavy themes, it’s done in such a way that it spreads joy to view­ers.”

Di­rected by BMW Shor­ties win­ner Quek Shio Chuan, the four­minute com­mer­cial is now on­line at­gaof­fi­cial and a con­densed one-minute ver­sion is now show­ing on TV.

The cast of TNB’s Hari Raya ad dur­ing a press con­fer­ence in Kuala Lumpur. — RAJA FAISAL HISHAN/The Star

Aida faces var­i­ous hard­ships as she pre­pares for Hari Raya. — YouTube

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