Un­con­ven­tional ap­peal

The Star Malaysia - Star2 - - Sartorial Touch -

There is some­thing strangely beau­ti­ful about the Gucci Pre-Fall de­signs. From pat­terns and colours that shouldn’t work to­gether to un­con­ven­tional cuts and pro­por­tions, each piece speaks of a free-form ex­pres­sion.

The look book was shot in Rome in two lo­ca­tions: the An­tica Li­bre­ria Cas­cianelli, an old book­store spe­cial­is­ing in art his­tory, and the An­tica Spezieria Di Santa Maria Della Scala, a 16th-cen­tury apothe­cary that re­port­edly catered to popes.

Both of these places proved per­fect as back­drops to the la­bel’s aes­thetic and its un­con­ven­tional dia­logue be­tween past, present and fu­ture. They also work in draw­ing the par­al­lels be­tween a cre­ative vi­sion and its ac­com­pa­ny­ing story. As ex­plained by cre­ative di­rec­tor Alessan­dro Michele, “My ob­ses­sions are like my re­li­gion, there’s some­thing in­side the way I ex­press the idea of the brand, an ob­ses­sion with beauty.”

Gucci

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