Coach’s Pre-Fall designs denote American optimism. The message? A timely reminder for everyone to embrace individuality and welcome outsiders – regardless of race, gender or personal style.
The collection is apparently a visual narrative of a Los Angeles kid arriving in New York, whereby it brought together the idiosyncratic attitude of the West coast and the mixed-up eclecticism of the city.
To further underscore the point of how a beautiful mash up of opposites can be possible, Coach presented both the women’s and men’s Pre-Fall collections on the runway at the same time.
“Uniting the collections got us thinking about togetherness and optimism,” creative director Stuart Vevers said. “That inspired the clothes, the set, the casting. It’s diverse; it reflects real life.”