Youth­ful look­ing skin

The Star Malaysia - Star2 - - Trends - By SHEELA CHAN­DRAN star2@thes­

WOMEN want skin­care prod­ucts that keep skin ra­di­ant, youth­ful and hy­drated. To at­tain these ef­fects, they are willing to fork out a ton of money for mir­a­cle creams, in­clud­ing anti-age­ing serums, hy­drat­ing fa­cial oils, whiten­ing creams and anti-acne for­mu­la­tions.

But skin cell re­newal de­creases as we age. It causes skin to lose its elas­tic­ity and abil­ity to re­tain mois­ture. The skin be­comes thin­ner too, en­abling UV rays to pen­e­trate deep in the epi­der­mis. It is also sus­cep­ti­ble to pig­men­ta­tion, pre­ma­ture age­ing and wrin­kles.

And prod­ucts – no mat­ter how ef­fec­tive – can’t truly show its ef­fi­cacy when skin lacks col­la­gen.

To ac­cel­er­ate cell turnover, Tai­wanese skin­care brand Dr Wu in­tro­duced Daily Re­newal Serum With Man­delic Acid. De­signed to gen­tly re­new skin on a daily ba­sis, it aims to com­bat dull­ness and un­even skin tone.

The serum com­ple­ments Dr Wu’s best sell­ing In­ten­sive Re­newal Serum with Man­delic Acid 18% , launched in 2010.

The star in­gre­di­ent in both serums is man­delic acid, ex­tracted from bit­ter al­monds. It is a mild and multi-func­tion­ing al­pha-hy­droxy acid with high molec­u­lar weight. It can help brighten skin tones, im­prove fine lines and wrin­kles, de­con­gest pores and elim­i­nate dead skin cells.

The new Daily Re­newal Serum With Man­delic Acid is de­signed for dry, sen­si­tive skin. It fea­tures a break­through of the three acids in golden ra­tio – the gen­tle for­mula com­bines three acids, man­delic, sal­i­cylic and pyru­vic – to pen­e­trate deeper to ex­pe­dite skin re­gen­er­a­tion.

“Man­delic acid is lipophilic and pen­e­trates eas­ily into the epi­der­mis and der­mis. Plus, it is bet­ter and milder for skin as op­posed to po­tent acids in­clud­ing gly­colic acid, hyaluronic acid or cit­ric acid,” said Dr Wu founder Dr Ying-Chin Wu, who was in Kuala Lumpur re­cently for the launch.

DrWu,a Tai­wanese der­ma­tol­o­gist, ex­plained the mild for­mula tar­gets all epi­der­mal lay­ers to elim­i­nate skin trou­bles in one sim­ple step, ef­fec­tively elim­i­nat­ing acne, black­heads, en­larged pores and rough dull­ness to re­store flaw­less skin.

“The prod­uct is mild enough to be used daily and can be used be­fore your serum or mois­turiser. As it’s acid base, it is rec­om­mended to use it with­out other prod­ucts con­tain­ing acids. Avoid skin ex­fo­li­a­tion prod­ucts too, as it could be too harsh for skin, es­pe­cially when com­bined with Daily Re­newal Serum,” said Dr Wu, adding prod­ucts are for­mu­lated for Asian skin.

It helps re­duce ac­cu­mu­la­tion of dead skin cells which pre­vents the ab­sorp­tion of skin­care nu­tri­ents. It also ex­fo­li­ates sur­face de­posits of old and dead skin cells to en­hance the rapid re­newal of epi­der­mis.

The strength of the skin­care brand lies in the founder’s 40 years of clin­i­cal ex­pe­ri­ence and ex­ten­sive re­search on the Asian skin struc­ture. De­bunk­ing the com­mon mis­con­cep­tion that dry skin, not oily skin, re­quires hy­dra­tion, Dr Wu ex­plained: “As the hu­man body is made up of wa­ter, hy­dra­tion is the fun­da­men­tal of healthy skin re­gard­less of skin type. Oily skin is caused by im­bal­ance of oil and mois­ture – where ex­ter­nally skin is oily but dry in­side. There­fore, hy­dra­tion mois­turis­ers should be used by those with oily skin.”

Avail­able at Wat­sons, the prod­uct is also free of al­co­hol, fra­grance and parabens.

Dr Wu’s Daily Re­newal Serum With Man­delic Acid is de­signed to gen­tly re­new skin on a daily ba­sis.

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