Youthful looking skin
WOMEN want skincare products that keep skin radiant, youthful and hydrated. To attain these effects, they are willing to fork out a ton of money for miracle creams, including anti-ageing serums, hydrating facial oils, whitening creams and anti-acne formulations.
But skin cell renewal decreases as we age. It causes skin to lose its elasticity and ability to retain moisture. The skin becomes thinner too, enabling UV rays to penetrate deep in the epidermis. It is also susceptible to pigmentation, premature ageing and wrinkles.
And products – no matter how effective – can’t truly show its efficacy when skin lacks collagen.
To accelerate cell turnover, Taiwanese skincare brand Dr Wu introduced Daily Renewal Serum With Mandelic Acid. Designed to gently renew skin on a daily basis, it aims to combat dullness and uneven skin tone.
The serum complements Dr Wu’s best selling Intensive Renewal Serum with Mandelic Acid 18% , launched in 2010.
The star ingredient in both serums is mandelic acid, extracted from bitter almonds. It is a mild and multi-functioning alpha-hydroxy acid with high molecular weight. It can help brighten skin tones, improve fine lines and wrinkles, decongest pores and eliminate dead skin cells.
The new Daily Renewal Serum With Mandelic Acid is designed for dry, sensitive skin. It features a breakthrough of the three acids in golden ratio – the gentle formula combines three acids, mandelic, salicylic and pyruvic – to penetrate deeper to expedite skin regeneration.
“Mandelic acid is lipophilic and penetrates easily into the epidermis and dermis. Plus, it is better and milder for skin as opposed to potent acids including glycolic acid, hyaluronic acid or citric acid,” said Dr Wu founder Dr Ying-Chin Wu, who was in Kuala Lumpur recently for the launch.
DrWu,a Taiwanese dermatologist, explained the mild formula targets all epidermal layers to eliminate skin troubles in one simple step, effectively eliminating acne, blackheads, enlarged pores and rough dullness to restore flawless skin.
“The product is mild enough to be used daily and can be used before your serum or moisturiser. As it’s acid base, it is recommended to use it without other products containing acids. Avoid skin exfoliation products too, as it could be too harsh for skin, especially when combined with Daily Renewal Serum,” said Dr Wu, adding products are formulated for Asian skin.
It helps reduce accumulation of dead skin cells which prevents the absorption of skincare nutrients. It also exfoliates surface deposits of old and dead skin cells to enhance the rapid renewal of epidermis.
The strength of the skincare brand lies in the founder’s 40 years of clinical experience and extensive research on the Asian skin structure. Debunking the common misconception that dry skin, not oily skin, requires hydration, Dr Wu explained: “As the human body is made up of water, hydration is the fundamental of healthy skin regardless of skin type. Oily skin is caused by imbalance of oil and moisture – where externally skin is oily but dry inside. Therefore, hydration moisturisers should be used by those with oily skin.”
Available at Watsons, the product is also free of alcohol, fragrance and parabens.
Dr Wu’s Daily Renewal Serum With Mandelic Acid is designed to gently renew skin on a daily basis.