Gigi Ha­did’s make-up artist signs up with May­belline

The Star Malaysia - Star2 - - Trends - By SAN­DRA LOW star2@thes­tar.com.my

WHEN a star looks good, chances are high for the make-up artist to be no­ticed and re­warded with col­lab­o­ra­tions.

May­belline New York re­cently an­nounced the ap­point­ment of their new­est global make-up artist on their In­sta­gram.

It stated, “It’s of­fi­cial, we are so ex­cited to an­nounce our new global make-up artist, the tal­ented and won­der­ful Erin Par­sons of Erin Par­sons Make-Up. She was first in­tro­duced to us through May­belline girl, Gigi Ha­did and we’re so happy to wel­come her into our glam fam­ily!”

Leonardo Chavez, global brand pres­i­dent of May­belline New York, told GCI mag­a­zine, “We are in­cred­i­bly ex­cited to part­ner with Erin Par­sons. Erin is highly cre­ative, in­ven­tive and em­bod­ies the May­belline New York en­ergy and edge in her artistry. Erin is known for her pas­sion for artis­tic ex­per­i­men­ta­tion that re­sults in bold, mod­ern looks that are highly as­pi­ra­tional for our con­sumers to make their own.”

Par­sons, an Amer­i­can make-up artist, re­cently worked on May­belline’s SS2017 NYFW Cam­paign and her work has been seen in ed­i­to­ri­als for lead­ing pub­li­ca­tions like Vogue, Harper’s Bazaar, WSJ, In­ter­view and W, among oth­ers.

Ac­cord­ing to WWD, Par­sons got her start by as­sist­ing make-up guru Pat McGrath and now she trav­els the globe with client Gigi Ha­did, work­ing on cam­paigns for Ree­bok, Tommy Hil­figer and May­belline.

“As a child, I re­mem­ber see­ing May­belline ads in mag­a­zines, tear­ing them out and hang­ing them on my wall, be­cause they al­lowed me to dream. To­day, in the dig­i­tal age, not only can we cre­ate as­pi­ra­tional artistry but we have the abil­ity to teach it,” Par­sons said in a re­port by GCI.

“I am so ex­cited to of­fi­cially be a part of the May­belline fam­ily, and to­gether, we will cre­ate make-up artistry that will in­spire a whole new gen­er­a­tion to dream,” she added.

Down the line, Par­sons told WWD that she could see her role turn­ing to prod­uct de­vel­op­ment. “That’s the next step,” she said. “It’s al­ways been a lit­tle dream of mine to make cer­tain prod­ucts that don’t ex­ist yet.”

Model Gigi Ha­did al­ways looked so good that her make-up artist Erin Par­sons was re­cently named as May­belline New York’s global make-up artist. — In­sta­gram/May­belline

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