All-Amer­i­can fash­ion girl

Pop su­per­star Se­lena Gomez fea­tures in Coach’s Au­tumn 2017 cam­paign.

The Star Malaysia - Star2 - - Style - By BERVIN CHEONG star2@thes­

IT was an­nounced in De­cem­ber last year that Coach took on Se­lena Gomez as its new face. Well, here is a look at the multi-tal­ented singer in her first ad­ver­tis­ing cam­paign for the brand.

Gomez, por­trayed as the Coach girl about to em­bark on a road trip, lounges in a 1976 Ply­mouth Fury. The vin­tage car is a re­cur­ring ref­er­ence, sym­bol­is­ing the free­dom and end­less pos­si­bil­ity of the open road.

Gomez is a big fan of the brand, or so she says. In an in­ter­view tran­script re­leased ex­clu­sive­lyto Star2, she states that Coach was ac­tu­ally one of her first de­signer pur­chases.

“Where I’m from in Texas, Coach is the must-have brand. I re­mem­ber sav­ing up with my cousin, Priscilla, to get match­ing wal­lets,” points out the 24-year-old pop su­per­star.

Gomez notes that see­ing cre­ative di­rec­tor Stu­art Vev­ers’ vi­sion come full cir­cle is some­thing spe­cial. The ex­pe­ri­ence of hav­ing shot in the Au­tumn 2017 cam­paign – af­ter at­tend­ing the show – is “pretty sur­real” for her.

“Steven Meisel is a leg­end so it was an honour to work with him for the first time. I’d say the vibe was very laid back,” she

ex­plains, re­gard­ing her ex­pe­ri­ence of work­ing with the famed pho­tog­ra­pher.

Coach worked with a large team of fash­ion col­lab­o­ra­tors too. Apart from Meisel, the shoot fea­tured styling by Karl Tem­pler, cre­ative di­rec­tion by Fa­bien Baron, makeup by Pat McGrath and hair by Guido Palau.

On her style, Gomez says it de­pends on the mood of the day. She also ex­plains that the way she dresses has evolved over the years, but it still re­mains clas­sic at the same time.

“My favourite Au­tumn piece is a cropped shear­ling jacket. It will look cute dressed down, with a pair of vin­tage jeans. The em­broi­dered dress I was wear­ing in the Swag­ger cam­paign im­age is so fun too. I love the bow de­tail­ing!”

Gomez also claims Coach has made her feel like fam­ily since day one. She loves hav­ing the op­por­tu­nity to grow cre­atively by work­ing on de­sign col­lab­o­ra­tions, as well as reach­ing out to girls through the brand’s char­ity foun­da­tion.

With the launch of the Au­tumn col­lec­tion, Coach will also re­veal short films ded­i­cated to the key bags of the sea­son: Rogue, Swag­ger and Edie. Each stars Gomez get­ting ready in a New York City apart­ment for a night on the town.

— Pho­tos: Coach

Gomez looks stun­ning in the Coach’s Au­tumn 2017 cam­paign vi­su­als.

The Au­tumn 2017 col­lec­tion fea­tures trendy all-Amer­i­can de­signs.

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