Stylishly sub­tle

Sin­ga­porean fash­ion la­bel Ex­hibit of­fers min­i­mal­ist de­signs with edgy cuts and neu­tral hues.

The Star Malaysia - Star2 - - Style - By BERVIN CHEONG star2@thes­tar.com.my

IT started in 2010 as a multi-brand store. Since then, Ex­hibit has evolved and is now an es­tab­lished ready-to-wear wom­enswear la­bel with com­plete col­lec­tions de­signed in-house.

The per­son be­hind it is none other than Sin­ga­pore’s “It” girl Yoyo Cao. The 29-year-old may not have any for­mal fash­ion train­ing, but she cer­tainly has an eye for what looks good on a woman.

“De­sign­ing my own pieces for Ex­hibit started when a friend ap­proached me to style 15 looks for Sin­ga­pore Fash­ion Week,” she told Vogue mag­a­zine last year. “I thought, ‘Why not de­sign the clothes my­self?’ ”

“We’re very much in­flu­enced by Amer­i­can cul­ture, but be­cause of our mul­ti­cul­tural so­ci­ety and the fact that we’re ex­posed more and more to me­dia from the East, it’s be­come a mix,” she said, about fash­ion in Sin­ga­pore.

“I think more and more Sin­ga­pore­ans are start­ing to take fash­ion quite se­ri­ously. It is not just tank tops and flip-flops any­more. For an in­dus­try as small as Sin­ga­pore’s, that’s a good sign.”

With an­drog­yny and min­i­mal­ism as the start­ing point of each sea­son, Ex­hibit seeks to cre­ate in­dis­pens­able, luxe ba­sics that are manda­tory in the mod­ern woman’s wardrobe.

Clev­erly tai­lored pieces that boast of clean-cut lines and pris­tine sil­hou­ettes are at the core of the col­lec­tions. Yet, min­i­mal as they are, each as­pect is given a dis­tinc­tive fea­ture of its own.

For Pre-Fall 2017, Ex­hibit looks to con­vey mod­ern fem­i­nin­ity grounded in util­i­tar­ian de­tails. The sea­son’s col­lec­tion of­fers a range of neu­tral-coloured pieces that can com­plete any look.

The over­all line-up fuses fem­i­nin­ity with an up­dated edge. Ex­ag­ger­ated pro­por­tions like vo­lu­mi­nous sleeves and huge cargo pock­ets are used as mas­cu­line un­der­tones con­veyed through shape and sil­hou­ette.

Other de­sign high­lights in­clude em­bel­lish­ments with bur­nished gold-tone ir­reg­u­lar but­tons. The key pieces also el­e­vate ev­ery­day wear through use of check fab­rics and con­trast stitch de­tails.

Ex­hibit even has its own on­line store. On the web­site (ex­hibit­store. co, which ships in­ter­na­tion­ally), cus­tomers can shop for the lat­est col­lec­tions, as well as dis­cover the la­bel’s lat­est in­spi­ra­tions.

Ev­ery first Wed­nes­day of the month, Star2 will be high­light­ing fresh, cool fash­ion brands from Malaysia and around Asia. Want to see some of your favourites fea­tured? Just drop us an email at star2@ thes­tar.com.my.

The la­bel favours soft, struc­tured pieces that make for great ev­ery­day wear.

— Pho­tos: Ex­hibit

Laid­back luxe: Ex­hibit of­fers ca­sual yet chic de­signs.

Flowy sil­hou­ettes de­note so­phis­ti­cated fem­i­nin­ity.

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