The Time Kulture watch showcase returns with a fresh, bold and daring vibe.
IT first began in 2013 as a platform to debut novelties from Switzerland’s prestigious Baselworld fair. Today, Time Kulture celebrates the adventurous spirit of contemporary watchmaking.
The fourth edition of the showcase will take place at Pavilion Kuala Lumpur starting tomorrow until July 16. Participating brands include Bell & Ross, Graham, Longines, Maurice Lacroix, Oris, Tag Heuer, Tissot and Tudor.
“Swiss Watch Gallery created Time Kulture to celebrate the new wave in watchmaking design and engineering,” states Valiram’s executive director, Ashvin Valiram.
“It is a truly immersive showcase in which we partner outstanding watchmaking names who dare to put the fun into functional yet avant-garde timepiece designs that appeal to young watch enthusiasts.”
With the theme “Revolution”, this year’s Time Kulture aims to draw in the new urbanites, who are looking to curate their life with the latest horological masterpieces. The ambience is also described as raw, fresh and edgy.
Guests can expect an immersive setting with each booth wrapped in concrete, steel and neon lights. The visual and experiential elements take cue from contemporary urban fashion, architecture, music and visual arts.
“It is a call to the new revolutionaries – young entrepreneurs who are trying to go beyond convention with creativity and innovation, those who are or aspire to be game-changers the way our eight watch partners are,” explains Ashvin.
Revolution By Time Kulture is presented by Swiss Watch Gallery in partnership with BMW Malaysia, Heineken, Maybank and Nespresso. The showcase will travel to Penang in October and Johor Baru in November.
Mix and match the different straps, lugs and buckles to customise your own watch with the Tag Heuer Connected Modular 45.
The Maurice Lacroix Masterpiece Chronograph Skeleton is a perfect combination of design, innovation and craftsmanship.
Tudor’s famous Heritage Black Bay divers’ watch is now available in yellow gold and steel version.