A new chap­ter

The Star Malaysia - Star2 - - Trends -

THE Thierry Mu­gler per­fume di­vi­sion has be­gun a new chap­ter in its his­tory with Aura, a fra­grance de­signed to awaken women's in­ner­most in­stincts.

Pow­er­ful, ad­dic­tive, an­i­malic and sen­sual, this new fra­grance is also avail­able as a body lo­tion and shower gel.

Aura com­bines an­i­malic and botan­i­cal nu­ances. This new per­fume, whose name starts once again with “A”, just like Alien and An­gel, is a mon­u­men­tal joint ef­fort be­tween sev­eral peo­ple.

Those in­volved in­clude San­drine Groslier, the Thierry Mu­gler chair­woman, Pierre Au­las, the ol­fac­tory artis­tic di­rec­tor, and the four per­fumers Daphne Bugey, Aman­dine Clerc Marie, Christophe Ray­naud, and Marie Sala­m­agne.

A fra­grance with three hearts

Aura is de­signed to be an ol­fac­tory ex­pe­ri­ence, a means of self-dis­cov­ery. It is based on three in­ter­con­nected hearts. The in­stinc­tive heart (Tiger Liana) echoes the botan­i­cal heart (rhubarb leaf and or­ange blos­som) and the car­nal heart (Bour­bon vanilla pod and wolf­wood).

Au­las ex­plained that they were re­turn­ing to an­i­malic notes, but in a mod­ern way, with­out in­cor­po­rat­ing the raw ma­te­ri­als used at the be­gin­ning of the cen­tury. He said that they had used botan­i­cal el­e­ments for an­i­malic purposes and rein­vented the fam­ily of trop­i­cal green notes in the Mu­gler style. He ex­plained that botan­i­cal raw ma­te­ri­als were used. And that they suc­cess­fully brought to­gether the two king­doms.

In per­fect har­mony with the per­fume's sil­lage and in­spi­ra­tion, the bot­tle – as with all Thierry Mu­gler fra­grance flasks – will not fail to make an im­pact. This piece of art was de­signed by Mu­gler him­self, and then brought to life by a sculp­tor.

The mag­netic emer­ald green bot­tle is shaped like a multi-faceted heart which cap­tures the light, and is topped with a me­tal “M”.

The per­fume house has cho­sen top model Zhenya Katava as the face of Aura. – AFP Relaxnews

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