Get­ting into the mu­sic in­dus­try busi­ness

The Star Malaysia - Star2 - - Education Guide -

AT the front stage of the mu­sic in­dus­try are the artists and mu­sic pro­duc­ers.

What au­di­ences “con­sume” are the mu­si­cal fruits of their labour that sees the burn­ing of mid­night oil. But un­known to many, there are pro­fes­sion­als who al­low this to hap­pen.

Like many other in­dus­tries, the core as­pect of the mu­sic in­dus­try is busi­ness.

Bring­ing the mu­sic to con­sumers is as im­por­tant as writ­ing and record­ing a song.

The sec­tors in the mu­sic busi­ness in­dus­try deal with artist man­age­ment and rep­re­sen­ta­tion, pub­lish­ing, tour­ing, mer­chan­dise, brand­ing and ev­ery form of mar­ket­ing avail­able.

For stu­dent mu­si­cians as­pir­ing to en­ter into the busi­ness side of the mu­sic in­dus­try, the Diploma in Busi­ness Mu­sic In­dus­try pro­gramme at the In­ter­na­tional Col­lege of Mu­sic (ICOM) is the start­ing point.

The Diploma in Busi­ness Mu­sic In­dus­try is a two-year full-time pro­gramme that is the an­swer to mu­si­cians and mu­sic en­thu­si­asts who wish to work in the pro­fes­sional en­ter­tain­ment in­dus­tries.

Core sub­jects such as busi­ness com­mu­ni­ca­tions, mar­ket­ing, eco­nom­ics, fi­nan­cial ac­count­ing and man­age­ment will build a strong busi­ness foun­da­tion.

Stu­dents will then progress to ma­jor in mu­sic busi­ness spe­cialisms that in­volve learn­ing, vis­it­ing and in­ter­act­ing with record la­bels, mu­sic pub­lish­ing houses, copy­right law firms, event man­age­ment com­pa­nies and mu­sic re­tail out­lets to ex­pe­ri­ence the range and vi­brancy of the en­ter­tain­ment in­dus­try as a whole.

Stu­dents will also be able to en­gage in an ex­ter­nal in­tern­ship to gain real world pro­fes­sional work ex­pe­ri­ence in the area of in­ter­est in the mu­sic in­dus­try.

ICOM grad­u­ates have gone on to suc­cess­ful ca­reers as event man­age­ment ex­ec­u­tives, band man­agers and mu­sic pub­lish­ing ex­ec­u­tives work­ing for ma­jor in­ter­na­tional record la­bel, open­ing and run­ning mu­sic stu­dios or con­tin­u­ing their stud­ies over at UK with ICOM’s part­nered uni­ver­sity.

ICOM’s motto is: “con­sec­ta­tio ex­cel­len­tiae (pur­suit of ex­cel­lence)” and that is ev­i­dent as the col­lege does not stop for any­thing less.

An ICOM stu­dent is one who is mu­si­cally tal­ented, ar­tic­u­late, driven and se­ri­ous about mak­ing mu­sic a ca­reer.

If these de­scribe you, ICOM wants to dis­cover you.

ICOM’s ad­mis­sions are now open for the Septem­ber 2017 se­mes­ter.

Malaysian stu­dents are en­cour­aged to com­plete their ap­pli­ca­tion by Aug 4 to be con­sid­ered for the Septem­ber in­take.

■ In­ter­ested ap­pli­cants may con­tact the ad­mis­sions of­fice at 03-4023 6000 or ad­mis­sions@ to regis­ter for any of the pro­grammes.

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