A CELEBRATION OF MODERN WATCHMAKING
MAKING a return is Swiss Watch Gallery’s contemporary watch showcase. Named Revolution By Time Kulture, it is a tribute to the new school of watchmaking which defies convention.
From now until July 16, get up close and personal with eight exciting watch brands at Pavilion Kuala Lumpur. They include Bell & Ross, Graham, Longines, Maurice Lacroix, Oris, Tag Heuer, Tissot and Tudor.
This fourth edition of the Time Kulture showcase seeks to engage visitors with a new vibe that is fresh, bold and daring. It celebrates the spirit of adventure and creation within horology.
Revolution By Time Kulture is set to appeal to the young and curious. It also intrigues the new urbanite, who curates his life with accessories that are well designed and technologically advanced.
Unlike previous years, Swiss Watch Gallery will be elevating the Time Kulture experience with elements drawn from contemporary fashion, architecture, music and visual arts.
This is apparent in the exhibition space, which is wrapped in concrete, steel and neon lights. The showcase not only brings together the best of watchmaking names, it celebrates the soul that drives the industry too.
It is a call to the new revolutionaries – young entrepreneurs who are trying to go beyond convention with creativity and innovation, those who are or aspire to be game-changers.
Not everything has changed though. Visitors to Revolution By Time Kulture can still be assured a most comprehensive showcase of contemporary timepieces from respected watchmakers.
Making a name
Over the last 16 years, Swiss Watch Gallery itself has gained renown as the trusted source of fine watches in Malaysia. The Valiram-owned multi-brand emporium is now the go-to place for luxury watches.
The business has grown steadily since its inception in 2001 and today comprises eight boutiques and more than 30 specialist watch and jewellery stores representing the world’s best-loved watchmakers.
Catering to a diverse range of watch enthusiasts, Swiss Watch Gallery has a sizeable portfolio of over 50 brands across Malaysia and Singapore. It is also set to expand its footprint to Australia this year.
Each boutique offers a compelling shopper experience. The watch specialists attend the yearly watch trade fairs in Switzerland and undergo regular brand training to ensure that they keep abreast of developments in the timepiece industry.
Revolution By Time Kulture is presented in partnership with BMW Malaysia, Heineken, Maybank and Nespresso. It will travel to Penang in October and Johor Baru in November.
WHEN it comes to watchmaking, Maurice Lacroix has set itself a clear objective. It looks to consistently preserve Swiss standards, as well as innovate by creating modern complications and movements.
Since the 1990s, the brand has been developing attractive and surprising functions for mechanical watch models. These blend elements of masterful craftsmanship and unique aesthetics.
A recent release is the Aikon Chronograph, a timepiece with a contemporary design honed to modern tastes. It sports a cheery blue sunray dial and matching blue strap with integrated M logo.
The Aikon is said to be an update of the iconic Calypso model. The iconic quartz timepiece graced the wrists of many style conscious wearers and proved very successful since it was introduced.
Maurice Lacroix’s Aikon Chronograph similarly offers superb presence, exhibiting a strong character and confident persona. It also provides excellent legibility and delivers exceptional wearer comfort.
The 44mm stylish watch even comes equipped with a convenient stopwatch complication, proving ideal for measuring elapsed periods of time when vital seconds matter.
Other new Aikon models to keep an eye out for are the Ladies 30mm and Gents 42mm. With these, the signature elements – horizontal lines spanning the dial and six arms embracing the bezel – remain.
Maurice Lacroix is also returning to its roots for the Masterpiece timepieces. The Masterpiece Double Retrograde and Moon Retrograde both embody superb craftsmanship.
The Double Retrograde has a 43mm stainless steel case. The dial features hours, minutes and a small seconds display at 9 o’clock, with a power reserve indicator adjacent the crown.
Below noon, a retrograde hand displays the hour in a second time zone, while above 6 o’clock the date is imparted with a retro- grade hand. Despite displaying several indications, the dial remains simple to interpret. With the Moon Retrograde, the day is shown along with a moonphase indication at 6 o’clock. The black and blue dial options stylishly feature a Cotes De Geneve motif or a vertically brushed effect.
An automatic manufacture movement containing 344 movement components powers this watch. It offers an array of indications, including hours and minutes and a date at 10 o’clock with a retrograde hand. Another example of a remarkable approach to horology is the Masterpiece Chronograph Skeleton. It features a powerful design, which immediately grabs attention with its handsome aesthetics. The watch’s open worked dial has a very pure appearance with surplus material removed using precision laser cutting. The slender framework of the movement is beautifully decorated, synonymous with the Masterpiece name. For 2017, Maurice Lacroix has also updated the Pontos line of watches. This includes a new range of standout straps for the beautifully exquisite Chronograph and Day Date models.
The brown-orange leather strap for instance, is the ideal accompaniment to the Pontos Chronograph. Paired with a striking blue dial, this combination delivers a wonderfully stylish statement.
For those customers seeking a vintage appearance for their Pontos Day Date, the “Origin gold-brown” leather offers a classical air. This strap is crafted from the finest Italian calf leather and processed according to traditional methods.
Another option is the “Juchtenleder” strap, made of smooth, semi-matte leather with hazelnut tones and a delightful patina. It provides a stylish accompaniment to the watch.
The Pontos Chronograph and Day Date are available with an embossed calf leather strap too. Alternatively, for those would-be wearers seeking a retro nod to La Dolce Vita, Milanese bracelets are offered.
Swiss Watch Gallery is the go-to place for luxury watches. Pictured here is the boutique at Nu Sentral in Kuala Lumpur.
The Aikon Chronograph evokes an air of quiet sophistication. The new Pontos Chronograph strap features a vibrant brown-orange hue, paired with a gentle grain and subtly shining surface.
The Masterpiece Chronograph Skeleton is a perfect combination of design, innovation and craftsmanship.
The Masterpiece Moon Retrograde stylishly features a Cotes De Geneve motif.
The Masterpiece Double Retrograde with its superb design elements and craftsmanship.