The Star Malaysia - Star2 - - Time Kulture - Sto­ries by BERVIN CHEONG and SAN­DRA LOW

MAK­ING a re­turn is Swiss Watch Gallery’s con­tem­po­rary watch show­case. Named Rev­o­lu­tion By Time Kul­ture, it is a trib­ute to the new school of watch­mak­ing which de­fies con­ven­tion.

From now un­til July 16, get up close and per­sonal with eight ex­cit­ing watch brands at Pavilion Kuala Lumpur. They in­clude Bell & Ross, Gra­ham, Longines, Mau­rice Lacroix, Oris, Tag Heuer, Tis­sot and Tu­dor.

This fourth edi­tion of the Time Kul­ture show­case seeks to en­gage vis­i­tors with a new vibe that is fresh, bold and dar­ing. It cel­e­brates the spirit of ad­ven­ture and cre­ation within horol­ogy.

Rev­o­lu­tion By Time Kul­ture is set to ap­peal to the young and cu­ri­ous. It also in­trigues the new ur­ban­ite, who cu­rates his life with ac­ces­sories that are well de­signed and tech­no­log­i­cally ad­vanced.

New ap­peal

Un­like pre­vi­ous years, Swiss Watch Gallery will be el­e­vat­ing the Time Kul­ture ex­pe­ri­ence with el­e­ments drawn from con­tem­po­rary fash­ion, ar­chi­tec­ture, mu­sic and vis­ual arts.

This is ap­par­ent in the ex­hi­bi­tion space, which is wrapped in con­crete, steel and neon lights. The show­case not only brings to­gether the best of watch­mak­ing names, it cel­e­brates the soul that drives the in­dus­try too.

It is a call to the new rev­o­lu­tion­ar­ies – young en­trepreneurs who are try­ing to go be­yond con­ven­tion with cre­ativ­ity and in­no­va­tion, those who are or as­pire to be game-chang­ers.

Not ev­ery­thing has changed though. Vis­i­tors to Rev­o­lu­tion By Time Kul­ture can still be as­sured a most comprehensive show­case of con­tem­po­rary timepieces from re­spected watch­mak­ers.

Mak­ing a name

Over the last 16 years, Swiss Watch Gallery it­self has gained renown as the trusted source of fine watches in Malaysia. The Vali­ram-owned multi-brand em­po­rium is now the go-to place for lux­ury watches.

The busi­ness has grown steadily since its in­cep­tion in 2001 and to­day com­prises eight bou­tiques and more than 30 spe­cial­ist watch and jew­ellery stores rep­re­sent­ing the world’s best-loved watch­mak­ers.

Cater­ing to a di­verse range of watch en­thu­si­asts, Swiss Watch Gallery has a size­able port­fo­lio of over 50 brands across Malaysia and Sin­ga­pore. It is also set to ex­pand its foot­print to Aus­tralia this year.

Each bou­tique of­fers a com­pelling shop­per ex­pe­ri­ence. The watch spe­cial­ists at­tend the yearly watch trade fairs in Switzer­land and un­dergo reg­u­lar brand train­ing to en­sure that they keep abreast of de­vel­op­ments in the time­piece in­dus­try.

Rev­o­lu­tion By Time Kul­ture is pre­sented in part­ner­ship with BMW Malaysia, Heineken, May­bank and Ne­spresso. It will travel to Penang in Oc­to­ber and Jo­hor Baru in Novem­ber.

WHEN it comes to watch­mak­ing, Mau­rice Lacroix has set it­self a clear ob­jec­tive. It looks to con­sis­tently pre­serve Swiss stan­dards, as well as in­no­vate by cre­at­ing mod­ern com­pli­ca­tions and move­ments.

Since the 1990s, the brand has been de­vel­op­ing at­trac­tive and sur­pris­ing func­tions for me­chan­i­cal watch mod­els. These blend el­e­ments of mas­ter­ful crafts­man­ship and unique aes­thet­ics.

A re­cent re­lease is the Aikon Chrono­graph, a time­piece with a con­tem­po­rary de­sign honed to mod­ern tastes. It sports a cheery blue sun­ray dial and match­ing blue strap with in­te­grated M logo.

The Aikon is said to be an up­date of the iconic Calypso model. The iconic quartz time­piece graced the wrists of many style con­scious wear­ers and proved very suc­cess­ful since it was in­tro­duced.

Mau­rice Lacroix’s Aikon Chrono­graph sim­i­larly of­fers su­perb pres­ence, ex­hibit­ing a strong char­ac­ter and con­fi­dent per­sona. It also pro­vides ex­cel­lent leg­i­bil­ity and de­liv­ers ex­cep­tional wearer com­fort.

The 44mm stylish watch even comes equipped with a con­ve­nient stop­watch com­pli­ca­tion, prov­ing ideal for mea­sur­ing elapsed pe­ri­ods of time when vi­tal sec­onds mat­ter.

Other new Aikon mod­els to keep an eye out for are the Ladies 30mm and Gents 42mm. With these, the sig­na­ture el­e­ments – hor­i­zon­tal lines span­ning the dial and six arms em­brac­ing the bezel – re­main.

Mau­rice Lacroix is also re­turn­ing to its roots for the Mas­ter­piece timepieces. The Mas­ter­piece Dou­ble Ret­ro­grade and Moon Ret­ro­grade both em­body su­perb crafts­man­ship.

The Dou­ble Ret­ro­grade has a 43mm stain­less steel case. The dial fea­tures hours, min­utes and a small sec­onds dis­play at 9 o’clock, with a power re­serve in­di­ca­tor ad­ja­cent the crown.

Be­low noon, a ret­ro­grade hand dis­plays the hour in a sec­ond time zone, while above 6 o’clock the date is im­parted with a retro- grade hand. De­spite dis­play­ing sev­eral in­di­ca­tions, the dial re­mains sim­ple to in­ter­pret. With the Moon Ret­ro­grade, the day is shown along with a moon­phase in­di­ca­tion at 6 o’clock. The black and blue dial op­tions stylishly feature a Cotes De Gen­eve mo­tif or a ver­ti­cally brushed ef­fect.

An au­to­matic man­u­fac­ture move­ment con­tain­ing 344 move­ment com­po­nents pow­ers this watch. It of­fers an ar­ray of in­di­ca­tions, in­clud­ing hours and min­utes and a date at 10 o’clock with a ret­ro­grade hand. An­other ex­am­ple of a re­mark­able ap­proach to horol­ogy is the Mas­ter­piece Chrono­graph Skele­ton. It fea­tures a pow­er­ful de­sign, which im­me­di­ately grabs at­ten­tion with its hand­some aes­thet­ics. The watch’s open worked dial has a very pure ap­pear­ance with sur­plus ma­te­rial re­moved us­ing pre­ci­sion laser cut­ting. The slen­der frame­work of the move­ment is beau­ti­fully dec­o­rated, syn­ony­mous with the Mas­ter­piece name. For 2017, Mau­rice Lacroix has also up­dated the Pon­tos line of watches. This in­cludes a new range of stand­out straps for the beau­ti­fully ex­quis­ite Chrono­graph and Day Date mod­els.

The brown-or­ange leather strap for in­stance, is the ideal ac­com­pa­ni­ment to the Pon­tos Chrono­graph. Paired with a strik­ing blue dial, this com­bi­na­tion de­liv­ers a won­der­fully stylish state­ment.

For those cus­tomers seek­ing a vin­tage ap­pear­ance for their Pon­tos Day Date, the “Ori­gin gold-brown” leather of­fers a clas­si­cal air. This strap is crafted from the finest Ital­ian calf leather and pro­cessed ac­cord­ing to tra­di­tional meth­ods.

An­other op­tion is the “Jucht­en­leder” strap, made of smooth, semi-matte leather with hazel­nut tones and a de­light­ful patina. It pro­vides a stylish ac­com­pa­ni­ment to the watch.

The Pon­tos Chrono­graph and Day Date are avail­able with an embossed calf leather strap too. Al­ter­na­tively, for those would-be wear­ers seek­ing a retro nod to La Dolce Vita, Mi­lanese bracelets are of­fered.

Swiss Watch Gallery is the go-to place for lux­ury watches. Pic­tured here is the bou­tique at Nu Sen­tral in Kuala Lumpur.

The Aikon Chrono­graph evokes an air of quiet so­phis­ti­ca­tion. The new Pon­tos Chrono­graph strap fea­tures a vi­brant brown-or­ange hue, paired with a gen­tle grain and sub­tly shin­ing sur­face.

The Mas­ter­piece Chrono­graph Skele­ton is a per­fect com­bi­na­tion of de­sign, in­no­va­tion and crafts­man­ship.

The Mas­ter­piece Moon Ret­ro­grade stylishly fea­tures a Cotes De Gen­eve mo­tif.

The Mas­ter­piece Dou­ble Ret­ro­grade with its su­perb de­sign el­e­ments and crafts­man­ship.

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