Keep­ing ba­bies skin smooth and mois­turised

The Star Malaysia - Star2 - - Parenting – Early Childhood Years -

NOTH­ING mat­ters more to a baby than a mother’s lov­ing care, es­pe­cially her touch. In fact, lov­ing ca­resses pro­vide the deep­est com­fort to an in­fant, help­ing the lit­tle one grow and de­velop bet­ter. These touches also play a part in mother and baby bond­ing, an im­por­tant el­e­ment of a baby’s well-be­ing.

There are many ways a mother can pro­vide im­por­tant con­tact with her baby apart from breast­feed­ing. Some find that talk­ing softly and mak­ing eye con­tact while play­ing with and stroking their baby helps keep their pre­cious lit­tle one happy and con­tent. These can be sooth­ing strokes on baby’s tummy, shoul­der, back, arms and legs.

Gen­tle prod­ucts made specif­i­cally for a baby’s skin can en­rich the ex­pe­ri­ence. How­ever, do choose your prod­ucts care­fully, for a baby’s skin is del­i­cate and par­tic­u­larly prone to dry­ness. As such, it is more vul­ner­a­ble to ir­ri­tants such as colourants and fra­grances, which are present in many baby prod­ucts in the mar­ket to­day.

For­tu­nately, moth­ers can take com­fort in the trusted range of baby prod­ucts from QV Baby.

QV Baby is a range of der­ma­tol­o­gist-rec­om­mended prod­ucts spe­cially for­mu­lated to be free from ir­ri­tants that may harm the del­i­cate skin of a baby. It’s made to be gen­tle and ef­fec­tive to bring out the best in a mother’s touch, whether she is bathing her baby or mois­tur­is­ing the lit­tle one’s skin.

With QV Baby, noth­ing comes be­tween a mother and her baby. QV Baby range is avail­able in all lead­ing phar­ma­cies and hos­pi­tal phar­ma­cies.

■ For de­tails on the full range, visit www.egopharm.com or con­tact 03-7956 8868.

Ref­er­ence

(1) (Feld­man, Rosen­thal & Eidel­man, 2014; Na­tional Sci­en­tific Coun­cil on the De­vel­op­ing Child, 2004; World Health Or­gan­i­sa­tion, 2004).

QV Baby range uses in­gre­di­ents that help form a pro­tec­tive mois­ture bar­rier over the skin.

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