Drink­ing ac­cord­ing to your DNA

The Star Malaysia - Star2 - - Taste -

A NEW wine pair­ing ser­vice claims to take the guess­work out of choos­ing wines – by match­ing a drinker’s DNA to the per­fect bot­tle.

Here’s the rea­son­ing be­hind Vi­nome’s concierge wine pro­gramme: If genes can af­fect peo­ple’s sense of taste and smell, they can also in­flu­ence wine pref­er­ences, they say.

“If there’s a gene that tells you whether you like Brus­sels sprouts or not, and whether you like co­rian­der or not, why aren’t we us­ing ge­net­ics to tell peo­ple whether they would favour a cer­tain wine?” says Vi­nome co-founder Sara Rior­dan.

To re­ceive their per­son­alised pro­file, mem­bers send in a DNA sam­ple via a saliva kit, and an­swer a ques­tion­naire on their taste pref­er­ences.

Ge­netic sci­en­tists and wine ex­perts then an­a­lyse the in­for­ma­tion and match 10 ge­netic mark­ers re­lated to smell and taste to eight Vi­nome taste pro­files, which range from “Vi­brant Grove” to “The Big Bold”.

Cus­tomers then re­ceive a sci­ence-based anal­y­sis that re­veals how likely they are to re­spond to dif­fer­ent tast­ing notes and wine flavours – whether those are leather, min­er­als or honey­suckle.

Drinkers who fall un­der the “Vi­brant Grove” pro­file, for in­stance, are par­tial to cit­rus flavours in their wines, and re­spond well to wines with min­er­al­ity, pas­sion fruit and melon notes.

That means an over­all pref­er­ence for white wines, like a New Zealand Sau­vi­gnon Blanc or crisp Viog­nier.

Wines to avoid? Those that fea­ture notes like cof­fee, choco­late and pep­per.

Vi­nome also pro­poses wines from a col­lec­tion cu­rated among small fam­ily winer­ies lo­cated in Ore­gon, Wash­ing­ton and Cal­i­for­nia, the United States. – AFP Re­laxnews AUS­TRALIA will be the guest coun­try of hon­our at Vin­expo Hong Kong next year, when one of the big­gest wine trade fairs in the Asia-Pa­cific marks its 20th an­niver­sary.

De­scribed as one of the most ex­cit­ing wine-pro­duc­ing coun­tries for the di­ver­sity of its ter­roir and in­no­va­tive wine­mak­ers, the coun­try will be given the spot­light dur­ing the three-day trade fair, which in 2016, at­tracted 17,200 vis­i­tors from around the world.

Vin­expo Hong Kong takes place ev­ery other year, al­ter­nat­ing with Bordeaux, France.

On the world stage, Aus­tralia is the world’s fifth largest wine ex­porter, and the sec­ond largest ex­porter to China with a growth out­look of 25% in vol­ume by 2020.

Be­tween 2016 and 2020, the growth in con­sump­tion of still Aus­tralian wines is es­ti­mated to reach $4.3 bil (RM18.46 bil).

“This de­ci­sion re­flects Asian con­sumers’ grow­ing ap­petite for Aus­tralian wines, and Vin­expo aims to cel­e­brate the buoy­ancy of the Aus­tralian winemaking in­dus­try,” said Vin­expo CEO Guil­laume Deglise, in a state­ment.

The Aus­tralia-fo­cused itin­er­ary will be de­vel­oped in col­lab­o­ra­tion with Wine Aus­tralia, and will in­clude ded­i­cated spa­ces for Aussie wine­mak­ers, talks and ex­clu­sive tast­ings.

Vin­expo Hong Kong 2018 takes place May 29 to 31, 2018. – AFP Re­laxnews

If taste buds and ol­fac­tory senses can be af­fected by ge­net­ics, why not wine pref­er­ences? That’s the ba­sis be­hind Vi­nome’s ser­vice. — AFP

Aussie wine will be in the lime­light in the 2018 edi­tion of Vin­expo HK. — AFP

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