Price of piracy

The Star Malaysia - Star2 - - Technology -

“If stu­dios are not get­ting paid fairly for the con­tent they re­lease, the whole in­dus­try suf­fers, from the pro­duc­ers to writ­ers, ac­tors, and right down to the cam­era and light­ing crew.

“Stu­dios spend more money to get bet­ter shows. But if that in­come stream is stolen by piracy, then it lim­its the money be­ing put into your favourite shows,” he said.

CEO of HBO Asia Jonathan Spink said that it takes a hard stance against the crime of on­line theft, which is a se­vere threat to the pay tele­vi­sion busi­ness.

“It leads to the loss of rev­enue for busi­nesses, gov­ern­ments through lower taxes, and it also robs every in­di­vid­ual who worked on a pro­duc­tion of their hard work and leads to lower salaries or even loss of jobs,” he said.

“Con­sumers should also be­ware of buy­ing An­droid TV boxes as they could be shut down or blocked – it has hap­pened re­cently with some, and it costs them more money than buy­ing bet­ter qual­ity le­gal ser­vices.”

One of the ways dim­sum helps to curb piracy for its shows is by of­fer­ing simul­casts of its big­gest ti­tles.

“By deal­ing di­rectly with the con­tent providers and of­fer­ing same-day simul­cast as the show’s coun­try of ori­gin, we have an ad­van­tage over the pi­rated sites,” Lam said.

“We also of­fer sub­ti­tles in Ba­hasa Malaysia, Chi­nese and English, and the shows in HD qual­ity. Most pi­rated shows com­pro­mise on qual­ity, or have no sub­ti­tles.”

As a le­git­i­mate OTT con­tent provider, dim­sum pro­vides safe and le­gal ac­cess to the best Asian con­tent at a very small fee, said Lam.

“When you down­load or stream from pi­rated sites, there is a chance you could be down­load­ing mal­ware as well. dim­sum gives you a safe way to watch your favourite shows, as we do not com­pro­mise on se­cu­rity.”

Astro has also been ac­tively talk­ing to stu­dios to re­lease their con­tent faster. “We have to en­sure that le­git­i­mate cus­tomers are get­ting the fresh­est con­tent as soon as pos­si­ble, so that they do not feel that we are lag­ging be­hind the pi­rates,” Tan said.

iflix global di­rec­tor of PR and com­mu­ni­ca­tions Peggy Lee said the Malaysia-based OTT provider fo­cuses on pro­vid­ing an ex­cep­tional cus­tomer ex­pe­ri­ence that dis­cour­ages piracy.

“We don’t be­lieve peo­ple ac­tively want to steal. Peo­ple pi­rate con­tent be­cause they can’t get it else­where,” Lee said.

“We are com­mit­ted to sup­port­ing the cre­ative com­mu­nity, and pro­tect­ing the cre­ativ­ity and in­no­va­tion that un­der­pins the cre­ation of all great shows and movies.”

A spokesper­son from Net­flix said that ac­cord­ing to the Sand­vine In­ter­net Phe­nom­ena re­ports on Bit­tor­rent, there has been a no­table re­duc­tion in piracy in coun­tries it op­er­ates in such as the United States and Canada, where it has been the long­est.

“We find peo­ple are will­ing to pay a fair price for great con­tent, de­liv­ered with­out has­sle when­ever they want,” the spokesper­son said. “Our push to se­cure global rights and to re­lease all orig­i­nals si­mul­ta­ne­ously to our global mem­bers will help ad­dress piracy.”

Airin Zainul, Me­dia Prima’s di­rec­tor of ton­ton and li­cens­ing and mer­chan­dis­ing, said that tack­ling the is­sue of piracy is a daily and on­go­ing chal­lenge. “Piracy comes in many forms for us – from our TV chan­nels and OTT ton­ton con­tent of­fer­ings in the on­line space to our in­tel­lec­tual prop­er­ties (li­cens­ing and mer­chan­dis­ing) in re­tail,” she said.

“Cur­rently we are work­ing with Malaysia Dig­i­tal Econ­omy Cor­po­ra­tion (MDEC) on pro­vid­ing pub­lic ser­vice an­nounce­ments through our an­i­ma­tion brands such as Ejen Ali to the young fans.

“We hope to pro­vide aware­ness to chil­dren early on about what piracy is and how we can all ben­e­fit from buy­ing or con­sum­ing con­tent legally.”

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