Pic­ture per­fect

The Star Malaysia - Star2 - - Technology -

SAM­SUNG’S new art­fully taste­ful tele­vi­sion The Frame will soon be avail­able in Malaysia.

The Frame isn’t your con­ven­tional TV. In­stead of fad­ing to black when switched off, The Frame dis­plays art­works and users’ per­sonal pho­to­graphs – es­sen­tially mor­ph­ing into a dig­i­tal pic­ture frame when not in use.

“When the TV is on, you can en­joy im­mer­sive pic­ture qual­ity, and when it is switched off, you can en­joy works of art,” said Sam­sung Malaysia Elec­tron­ics pres­i­dent Lee Sang Hoon at the launch in Kuala Lumpur.

Users can store up to 400 UHD images in The Frame and trans­fer pho­tos via the Sam­sung View app (also avail­able for iOS users), or the USB drive. Quickly and eas­ily ad­just set­tings on The Frame with the One Re­mote Con­trol, which can also be used to con­trol all of your other en­ter­tain­ment de­vices.

Own­ers of The Frame will have ac­cess to Sam­sung’s Art Store, a grow­ing li­brary of over 300 pieces by artists from around the world. New own­ers will get 100 be­spoke art­works and six months’ free ac­cess to all images in the Art Store.

The No Gap wall mount means The Frame sits flush against your wall just like a photo frame, and thanks to its new In­vis­i­ble Con­nec­tion, messy ca­bles are a thing of the past.

The Frame has a bright­ness sen­sor that ad­justs the dis­plays ac­cord­ing to the lev­els of light in the room. Its mo­tion sen­sor also de­tects pres­ence up to 10m in the room, shut­ting off when it doesn’t no­tice any­one for over 20 sec­onds.

The Frame comes in two sizes. The 65in model is priced at RM14,999 while the 55in ver­sion has an RM9,999 price tag.

As it is in­tended to dou­ble as a piece of art, The Frame comes with cus­tomis­able frame op­tions in Wal­nut, White, and Beige Wood, priced at RM699 (65in) and RM599 (55in).

It will of­fi­cially make its de­but here on Aug 15. — Sharmila Nair

Lee (right) and Sam­sung Malaysia Elec­tron­ics Con­sumer Elec­tron­ics Busi­ness head Jimmy Tan at the launch of Sam­sung’s The Frame. — MUHAMAD SHAHRIL/The Star

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