CR-V sets sales record
HONDA Malaysia has set another record as its CR-V SUV achieved a two months’ sales target of 1,400 bookings in just one week.
This came less than two weeks after the CR-V was launched.
Honda Malaysia had set a monthly sales target of 700 for the CR-V at the model’s launch.
Of the four variants, the 1.5L Turbocharged Premium 2WD was the most popular, accounting for 40% of the bookings, followed by the 1.5L Turbocharged 2WD at 31%, 2.0L i-VTEC (2WD) at 20% and 1.5L Turbocharged 4WD at 9%.
In total, the turbocharged variants stood at 80% of the bookings.
Honda Malaysia said the pattern showed that Malaysians were more receptive towards turbocharged engines, in line with the trend seen for the Civic.
Lunar Silver Metallic was the most popular colour, accounting for over 30% of bookings.
The new colour of White Orchid Pearl was also in demand, as ordered by 27% of customers.