Cre­ative ca­reers for mul­ti­po­ten­tialites

The Star Malaysia - Star2 - - Higher Education - ■ Call 03-7932 1936, or log on to www.iact.edu.my for more de­tails.

EVER been nagged about be­ing a “jack-of-all-trades”, but a “mas­ter-ofnone”?

Or strug­gled to com­plete a task be­cause you are dis­tracted by many other in­ter­est­ing things hap­pen­ing around you?

If th­ese ring a bell, you are most likely a mul­ti­po­ten­tialite.

“Mul­ti­po­ten­tialite” means a per­son with mul­ti­ple po­ten­tials.

A mul­ti­po­ten­tialite is not about spe­cial­is­ing in just one area but hav­ing the in­tel­lec­tual abil­ity to ex­cel in a few dif­fer­ent fields.

His­tor­i­cally, some of the fa­mous mul­ti­po­ten­tialites in­clude Leonardo da Vinci, Thomas Jef­fer­son, Ben­jamin Franklin, Sir Isaac New­ton, Aris­to­tle – just to name a few.

Da Vinci was known to have con­stantly blamed him­self for not com­plet­ing the tasks he set out to do but the world will al­ways re­mem­ber him as an in­spi­ra­tion with his ideas in the fields of sci­ence, maths, en­gi­neer­ing and anatomy.

Mul­ti­po­ten­tialites have this in­cred­i­ble abil­ity to cre­atively bring to­gether dis­parate ideas and make them work har­mo­niously and beautifully.

Mul­ti­po­ten­tialites should be happy to be called one for their po­ten­tials are end­less.

Most mul­ti­po­ten­tialites have two traits.

Mul­ti­po­ten­tialites get bored eas­ily and prob­a­bly con­sider the time on earth as be­ing too short – yet there is much that awaits dis­cov­ery.

There is an in­her­ent need in them to want to know more.

Mul­ti­po­ten­tialites thrive on exploring, learn­ing and mas­ter­ing new skills – some­thing made easy as knowl­edge is now at­tain­able at the fin­ger­tips.

Mul­ti­po­ten­tialites are also of­ten mis­un­der­stood by many – they may of­ten get called “flaky” or “ran­dom”.

They are also of­ten ques­tioned by peo­ple of their abil­ity to do some­thing, as they have never done that task be­fore.

The truth is mul­ti­po­ten­tialites are meant to take on chal­lenges and seem to thrive in the face of an un­known chal­lenge as they are wired to ex­plore new worlds.

Ask a mul­ti­po­ten­tialite what they want to do as a ca­reer and chances are they can­not give a straight an­swer.

The prob­lem is not be­cause they do not know what to do, but rather they do not un­der­stand why they need to spe­cialise in some­thing.

For them, in­ter­dis­ci­plinary is at­trac­tive, and one of the best fields to ven­ture into is Cre­ative Com­mu­ni­ca­tion.

Mul­ti­po­ten­tialites learn from the sci­ence of hu­man be­hav­iours, the art of craft­ing mes­sages, and en­gi­neer­ing many com­mu­ni­ca­tion me­dia – both tra­di­tional and dig­i­tal – to the ad­van­tage of their own brand.

The Mass Com­mu­ni­ca­tion pro­gramme and Mar­ket­ing and Ad­ver­tis­ing pro­grammes in IACT Col­lege al­low a mul­ti­po­ten­tialite to grad­u­ate with qual­i­fi­ca­tions that could land him jobs in me­dia com­pa­nies, ad­ver­tis­ing agencies, per­form­ing arts or any in­dus­try with the need for cre­ative com­mu­ni­ca­tions.

The course comes with sub­jects that would hone his skills in writ­ing, strate­gic plan­ning, pre­sen­ta­tion, de­sign, me­dia pro­duc­tion, event man­age­ment and pub­lic re­la­tions.

IACT Col­lege takes a unique ap­proach to the class­room.

The col­lege adopts a project-based learn­ing, where stu­dents ap­ply the­o­ries they learnt by run­ning projects with multi­na­tional and pub­lic-listed com­pa­nies.

This im­me­di­ate ap­pli­ca­tion al­lows stu­dents to un­der­stand what it takes to suc­ceed once they grad­u­ate, and goes be­yond text­book learn­ing, as it gives stu­dents a re­al­is­tic view of dif­fer­ent in­dus­tries.

This pro­vides them with an in-depth un­der­stand­ing of their fields of in­ter­est and presents them the op­por­tu­nity put to prac­tice their the­o­ret­i­cal knowl­edge.

It also ex­poses them to po­ten­tial em­ploy­ers.

IACT Col­lege of­fers de­gree, di­ploma, and foun­da­tion pro­grammes in ad­ver­tis­ing, graphic de­sign, mar­ket­ing, mass com­mu­ni­ca­tion, me­dia and broad­cast­ing.

Stu­dents who are in­ter­ested to learn more about the pro­gramme can visit IACT Col­lege Open Day on Aug 19 and 20, 10am to 5pm.

IACT Col­lege of­fers pro­grammes that pre­pare mul­ti­po­ten­tialites to ex­cel in their ca­reers in the cre­ative com­mu­ni­ca­tion in­dus­try.

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