Coach unveils its collaboration with Selena Gomez
MORE than a month after it presented pictures of its first campaign with Selena Gomez, leather goods brand Coach has unveiled a further milestone in its collaboration with the American singer and actress, with the launch of the Coach x Selena Gomez collection.
Adding a new string to her bow with this collaboration with Coach, Gomez joined forces with Stuart Vevers, the artistic director of the leather goods house, to design several chic and feminine leather pieces including the Selena Grace bag.
The key piece in the collection, the Selena Grace has been designed to be worn both on the shoulder or the arm, in line with different women's needs and tastes.
The singer of Fetish added several personal touches to the design, including a tag bearing her signature, an internal storypatch bearing the message “To be you is to be strong”, and the adage “Love yourself first” which is embossed in the bottom of the bag.
The double-handled bag is available in several exclusive colours – Selena Black Cherry, Selena White and Selena Red. The collection also includes a wristlet, a card holder, and charms that can be clipped to the handbag.
“I'm very excited for everyone to finally see the design Stuart and I worked on together,” said Gomez about the Selena Grace bag. “I can't wait to carry it, it's totally versatile, perfect to wear day-to-night and it goes with everything.”
Pieces created as part of the Coach x Selena Gomez partnership will be on sale in Coach boutiques and sales outlets, as well as on coach.com from Sept 1.
Coach collaboration with Selena Gomez. Selena wristlet in Selena White.