Coach un­veils its col­lab­o­ra­tion with Se­lena Gomez

The Star Malaysia - Star2 - - Trends -

MORE than a month af­ter it pre­sented pic­tures of its first cam­paign with Se­lena Gomez, leather goods brand Coach has un­veiled a fur­ther mile­stone in its col­lab­o­ra­tion with the Amer­i­can singer and ac­tress, with the launch of the Coach x Se­lena Gomez col­lec­tion.

Adding a new string to her bow with this col­lab­o­ra­tion with Coach, Gomez joined forces with Stu­art Vev­ers, the artis­tic direc­tor of the leather goods house, to de­sign sev­eral chic and fem­i­nine leather pieces in­clud­ing the Se­lena Grace bag.

The key piece in the col­lec­tion, the Se­lena Grace has been de­signed to be worn both on the shoul­der or the arm, in line with dif­fer­ent women's needs and tastes.

The singer of Fetish added sev­eral per­sonal touches to the de­sign, in­clud­ing a tag bear­ing her sig­na­ture, an in­ter­nal sto­ry­patch bear­ing the mes­sage “To be you is to be strong”, and the adage “Love your­self first” which is em­bossed in the bot­tom of the bag.

The dou­ble-han­dled bag is avail­able in sev­eral exclusive colours – Se­lena Black Cherry, Se­lena White and Se­lena Red. The col­lec­tion also in­cludes a wrist­let, a card holder, and charms that can be clipped to the hand­bag.

“I'm very ex­cited for every­one to fi­nally see the de­sign Stu­art and I worked on to­gether,” said Gomez about the Se­lena Grace bag. “I can't wait to carry it, it's to­tally ver­sa­tile, per­fect to wear day-to-night and it goes with ev­ery­thing.”

Pieces cre­ated as part of the Coach x Se­lena Gomez part­ner­ship will be on sale in Coach bou­tiques and sales out­lets, as well as on coach.com from Sept 1.

Coach col­lab­o­ra­tion with Se­lena Gomez. Se­lena wrist­let in Se­lena White.

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