Sharing her secrets
COSMETICS mogul Datuk Seri Vida launched a book on the secrets of her business success titled IAm Me: Rahsia Niaga DS Vida (Business Secrets of DS Vida) at the Indonesia International Bookfair on Saturday.
Vida, whose real name is Hasmiza Othman, said that the book contains valuable guides and advice for those who want to start a business, as it chronicles her journey in building her multimillion ringgit business empire.
“Those new to startup businesses need to get this book to help them make the right business decisions and avoid bad investments,” she told the audience during the launch held at the Jakarta Convention Centre.
Present at the event were the Deputy Malaysian Ambassador to Indonesia Zamsari Shaharan, Malaysian Institute for Translation and Books (ITBM) chairman Budiman Mohd Zohdi and chief executive officer Mohd Khair Ngadiron.
The book reveals the numerous struggles, failures, and setbacks the multimillionaire faced before launching into stardom through a product advertisement that went viral in 2015.
A true businesswoman with her own unconventional ideas about marketing, Vida built up exposure for her book by launching a music video with her debut single, IAm Me, a month ago.
The contagious tune, eye-catching visuals, and the catchy-but-simple lyrics of the song quickly went viral and the music video, uploaded on YouTube, has since garnered 7.7 million views.
Vida said she is pleased with how the book turned out, as her packed schedule prevented her from spending too much time on it.
“The author did a good job. She managed to capture the spirit of what I wanted to convey and the book is exactly how I envisioned it to be.
“Many publishers have approached me but, I went with ITBM because I liked the fact that they had a clear idea and direction of where the book was going, as I did not have much time to spend on it. I clearly made the right choice,” she told the Malaysian press before the launch.
Author Zinitulniza Abdul Kadir said that the interview took six hours and the entire book was put together from cover to cover in a little over two weeks.
“It was not easy as she (Vida) had her own idea about how everything should be done. During the photoshoot, she was sceptical that she would look good in the corporate attire we had picked out for her but when she saw the proofs, she changed her mind and got on board.
“We were very lucky, as we had a good, supportive team that worked hard to put everything together within the given deadline. Everything just fell beautifully into place,” said Zinitulniza.
Mohd Khair said that pre-release sales have been highly encouraging with over 5,000 copies ordered through Vida’s Facebook account.
The book will be available in major bookstores in Malaysia within the next two weeks. It can also be purchased online through ITBM’s store at itbm.com.my. – Bernama