Naza and Groupe PSA ramp up CKD ops

The Star Malaysia - Star2 - - News - — THOMAS HUONG

NAZA Corp Hold­ings and Groupe PSA have signed a share sale and a joint ven­ture agree­ment, for the shared op­er­a­tion of the Naza Automotive Man­u­fac­tur­ing (NAM) plant in Gu­run, Kedah, as the first man­u­fac­tur­ing hub in Asean for Groupe PSA.

The first ve­hi­cles to be pro­duced at the NAM plant in 2018 for Peu­geot will be the award-win­ning 3008, and in 2019 for Citroën, the new iconic C5 Air­cross.

Prime Min­is­ter Datuk Seri Na­jib Tun Razak wit­nessed the sign­ing.

Groupe PSA, the sec­ond largest car­maker in Europe, will have a ma­jor­ity stake in NAM.

The Naza Group will have the sole re­spon­si­bil­ity of dis­tribut­ing the Grench car­maker’s brands in­clud­ing Peu­geot, Citroën and DS Au­to­mo­biles in the do­mes­tic mar­ket and, with Groupe PSA, will ex­plore dis­tri­bu­tion prospects in other Asean mar­kets to ad­dress the po­ten­tial 680 mil­lion cus­tomers in the re­gion.

The NAM plant has been op­er­a­tional since 2004 with a work­force of al­most 450 peo­ple and boasts of a 50,000-ve­hi­cle pro­duc­tion ca­pac­ity.

Groupe PSA’s in­vest­ment in the NAM plant will see the im­ple­men­ta­tion of its

EMP2 mod­u­lar plat­form dedi- cated to C and D seg­ments.

Naza Group and Groupe PSA are now strength­en­ing their part­ner­ship, es­tab­lished in 2008.

Car­los Tavares, chair­man of Groupe PSA, said: “The cre­ation of the Asean hub in Gu­run, Kedah is a sig­nif­i­cant leap for­ward for Groupe PSA which will lead to the de­vel­op­ment of a prof­itable busi­ness in the re­gion as part of our Push to Pass strate­gic plan.”

“With this col­lab­o­ra­tion, there is enor­mous po­ten­tial for Kedah to be the lead­ing automotive man­u­fac­tur­ing hub in Malaysia,” said SM Nasarudin SM Nasimud­din, group ex­ec­u­tive chair­man/CEO, Naza Corp Hold­ings.

Peu­geot 3008. Citroen C5 Air­cross.

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